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Do You want more real estate leads?

Then you need real estate marketing funnels

We build beautiful, high-converting, copywriter-quality real estate sales funnel systems exclusively for the high-performance property professional who wants to convert more real estate leads into clients, build their database and stay in constant contact with their database.

We do this by bringing together all the digital marketing tools you used to need and have combined them into a single, robust and bespoke Property Marketing CRM tailored to the high-performance real estate agent (new agents and veterans welcome).

Bulk Whatsapp

Engage like never before with our built-in Bulk Whatsapp Service

Facebook & Google Ads

Launch you own Google and Facebook Ads from your CRM in 1 minute

Be A Viral Agent

Expose your listings to 1000+ news and real estate websites

Supercharge Your Lead Generation Across All Channels, Beyond Just your Website

Property Funnels: Your powerhouse for capturing leads far and wide – not just on your website

  • Automatically Import and Respond to All Your Portal Leads - In Real Time, No Matter The Time of Day

  • Grab Leads Instantly from Facebook Messenger & Instagram DMs – Auto-Follow-Up Included!

  • Turn Web-Chat Conversations into Goldmines – with Zero-Effort Follow-Ups!

  • Inbound Calls and Whatsapps? More Leads, Less Hassle – Auto-Response Magic!

  • Facebook Lead Forms? Direct-to-You Leads with Automated, Speedy Follow-Ups!


Thanks to our Built-In Conversation AI, Property Funnels transforms every interaction into a lead-generating opportunity.

This cutting-edge AI engages, understands, and responds to queries in real-time, ensuring no lead slips through the cracks.

Experience automated efficiency that feels personal and drives results

Trusted By High-Performance Agents & Agencies

Featured Locally & internationally

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Drag & Drop Emails

Stop chasing and start closing

Say goodbye to spending hours emailing, calling and texting just to start a conversation. Property Funnels automatically follows up for you until they’re ready to talk.

Convert more leads without the work

Take the hassle out of scheduling appointments with our automated text, Whatsapp and email conversations and customisable campaigns – no more manual emailing, calling or texting required.

Web Chat

1000 leads per month


Opportunity Pipelines

Social Media Planner

Edge out the competition

Capture (and keep) people’s attention with timely messages and authentic messages– so no opportunity ever slips through the cracks. The other agents won’t stand a chance.

Do everything in one place

Property Funnels provides all the tools you need to succeed in acquiring, converting and retaining customers! No more hopscotching between different programs; keep everything under one roof with unlimited marketing campaigns, emails, landing pages, SMS, Whatsapp and a task manager — so what are you waiting for? Start connecting today!


Forms & Surveys


We Also use AI 🤖to help you generate more leads

We build AI lead magnets like the "Seller Readiness Quiz" which can be placed on your website or landing pages.

Convert more of your web traffic into leads or use it in your online advertising, email broadcasts and Whatsapp database reactivations.

Give it spin now 👇



Launch High Converting Facebook and Google Ads in 45 seconds straight from your Property Funnels CRM.

Ads to attract sellers, buyers, landlords, tenants, auctions and new developments

Web Chat

True two-way chat. Ask for more information or chat in real time

Sales Management

Show your seller exactly what you are doing for their property, or follow the journey of your leads

Connect your personal Whatsapp number to enjoy true two-way conversations with your leads, or automate responses using the Property Funnels automations

Email Automation

Set and forget.

Build long term nurture campaigns to ensure you ALWAYS stay top of mind

Social Media Planner

Post automatically to Facebook, Instagram, LinkedIn, Twitter, TikTok and Google Business Profile

Reputation Management

Why be a best-kept secret?

Automate review requests after an appointment, key handover or successful placement - the floor is yours

Tracking Dashboard

Track your lead counts, deal values and closing percentages


With Property Specific Campaigns and Automations to Help You Grow Faster

Pre-built campaigns

Birthday campaigns, happy property anniversary and 22 weeks of done-for-you emails to ensure you remain top of mind and in your contacts’ good graces

Appointment campaigns

Get face/phone time with potential sellers and interested buyers (to keep your pipeline full-up)

Reputation campaigns

2-click reputation-enhancing campaigns to drum up positive reviews from your best or newest clients (or automate it by linking it to completed appointments)

Prequalify potential buyers with our 6-point Buyer Ready Quiz

Only if you want higher-quality long-form leads

Plan your social media posting

Automatically post to your or your team’s most important social media profiles, including Facebook, Instagram, LinkedIn and Google Business Profile


Automatically import new leads from Property24 and other portals into your CRM

Build active campaigns around home buyers so they sign up for appointments with you and they don’t go cold! This is one of the best ways to separate the home buyers from the browsers!

Funnels help you Attract and grow

What’s a Funnel?

A funnel starts with a single-focused landing page that is designed to get quality inbound leads to do one thing: sign up, buy your product, or use your service. One top mistake agents make is to go too broad and try to get a home buyer and seller from the same page.

How Does A Real Estate Marketing Funnel Work?

The real estate marketing funnel is a system that helps you turn leads into clients. It starts with generating awareness among your target audience through marketing activities like Google and Facebook advertising, public relations, and content marketing.

Once you’ve caught their attention, you need to nurture your relationship with them by providing valuable information and resources.

When they’re finally ready to buy or sell a property, you’ll be top of mind and they’ll contact you to help them with the transaction.

Do Real Estate Sales Funnels Really Work?

The short answer is YES!

Real estate sales funnels are a great way to increase your business’s bottom line. By using a sales funnel, you can more efficiently target potential customers and close more deals.

A typical real estate sales funnel includes four stages: awareness, interest, decision, and action.

First, you must generate awareness of your business among potential customers. This can be done through marketing and advertising efforts.

Next, you must generate interest in your business’s products or services. This can be done through providing information about your business and its offerings.

Once you have generated interest, you must then help the potential customer make a decision about your business. This can be done through providing pricing information, testimonials, or other data that helps the customer understand the value of your business.

Finally, once the customer has made a decision, you must take action to close the deal. This can be done through negotiation and follow-up.

How Do Real Estate Agents Generate Leads?

There are a number of ways that real estate agents generate leads.

One common method is cold calling, whereby agents contact potential clients who have not expressed any interest in buying or selling property.

Another modern lead generation technique is internet marketing, where agents use online tools such as SEO and social media to reach a wider audience.

Personal networking is also a popular lead generation strategy, as it allows agents to tap into their personal and professional networks to find potential clients.

Finally, brand awareness campaigns can also be an effective lead generation tool, as they help to raise the profile of the agent and their business.

Who Needs A Funnel?

Real estate professionals who are looking for a simple and affordable solution to capturing new seller, buyer, landlord and even tenant leads, and converting them into clients (regardless of your zip code or if you’re a new business).

How A Funnel Is Built

A Funnel for real estate needs to do one of two things: It needs to help real estate professionals attract and convert curious homeowners into serious sellers; or browsing buyers into committed purchasers.

We succeed in converting buyers and sellers into clients by building high-converting and attractive landing pages in the Property Funnels CRM.

The reason why we use Property Funnels is because it’s both highly affordable and beautifully integrated with social media, has its own email sender, form and survey builder, reputation enhancer, is Google My Business integrated, is Zapier connected and so much more.

We Can Help YOU!

Get the scoop

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7 Essential WhatsApp Templates for Real Estate Agents

December 20, 20235 min read

Enhancing Client Engagement via WhatsApp

In today's fast-paced real estate market, effective and timely communication is key to building and maintaining relationships with clients. WhatsApp, a widely used messaging platform, offers a unique opportunity for real estate agents to connect with their clients in a personal and efficient manner. In this blog post, we'll explore seven essential WhatsApp templates tailored for real estate professionals. These templates are designed to streamline communication, enhance client engagement, and ensure that you're always just a message away from providing exceptional service.

1. The First Impression: Initial Introduction Template

Creating a strong first impression is crucial in the real estate business. The Initial Introduction template is your chance to set a professional tone while offering your expertise. It’s an opportunity to showcase your specialization and willingness to assist in buying, selling, or investing in properties.

2. Keeping Clients Informed: Property Listing Announcement

The Property Listing Announcement template is a fantastic tool for keeping clients updated on new listings. It’s designed to pique interest with key details and visuals of the property, encouraging prompt responses and scheduling viewings.

3. Engaging Post-Viewing: Follow-up Template

Following up after a property viewing is essential for maintaining interest and gathering feedback. This template allows you to check in with your clients, offer additional options, and reaffirm your support in their decision-making process.

4. Market Insights: Update and Investment Opportunities

Stay ahead of the market trends with the Market Update and Investment Opportunity template. This is your chance to share valuable insights about the local real estate market and present investment opportunities, thereby positioning yourself as a knowledgeable and resourceful agent.

5. Beyond the Sale: Closing and Post-Sale Follow-up

The relationship with a client doesn’t end with a sale. The Closing and Post-Sale Follow-up template helps you express gratitude, offer continued support, and remain a go-to resource for any future real estate needs.

6. Personal Touch: Birthday Wishes

Adding a personal touch can significantly enhance client relationships. The Birthday Wishes template is a simple yet effective way to show clients they are more than just transactions, fostering long-term connections.

7. Celebrating Milestones: Property Anniversary Wishes

Celebrate important milestones with your clients using the Property Anniversary Wishes template. This gesture acknowledges the significant investment they’ve made and your role in their journey, reinforcing your commitment to their long-term satisfaction.

7 Essential Whatsapp Templates For Real Estate Agents

bulk whatsapp for real estate agents

1. Initial Introduction:

Hi {{contact.first_name}},

I hope this message finds you well. I'm {{user.name}}, a real estate agent specialising in [Your Niche or Area]. I'd love the opportunity to assist you with any real estate needs you may have. Whether you're looking to buy, sell, or invest, I'm here to provide expert guidance and personalised service. Please feel free to ask any questions or share your goals, and we can discuss how I can help you achieve them.

Best regards,



[Your Contact Information]

2. Property Listing Announcement:

Hello {{contact.first_name}},

I'm excited to share a new property listing that might interest you:

[Property Details - Address, Price, Description, Photos, etc.]

This property won't be on the market for long, so let me know if you'd like to schedule a viewing or if you have any questions. I'm here to help you find your dream home!

Warm regards,



[Your Contact Information]

3. Follow-up on Property Viewing:

Hi {{contact.first_name}}],

I hope you enjoyed the property viewing yesterday. Your feedback is essential to me. If you have any thoughts or questions or if you'd like to explore other options, please don't hesitate to reach out. I'm here to assist you in making the right decision.

Best regards,



[Your Contact Information]

4. Market Update and Investment Opportunity:

Hello {{contact.first_name}},

I wanted to share an exciting market update with you. The real estate market in {{contact.city}} is showing promising growth, making it an excellent time for investment opportunities. If you're considering real estate investments or would like to explore this further, I'd be happy to discuss potential properties and strategies.

Warm regards,



[Your Contact Information]

5. Closing and Post-Sale Follow-up:

Hi {{contact.first_name}},

Congratulations on your successful real estate transaction! It's been a pleasure working with you. If you have any questions or need assistance with anything related to your new property or any future real estate needs, please don't hesitate to get in touch. I'm here to help you even after the sale.

Best regards,



[Your Contact Information]

6. Birthday Wishes:

Hi {{contact.first_name}},

Wishing you a very happy birthday! 🎉🎂 May this year be filled with joy, laughter, and all the things you love. It's been a pleasure working with you, and I'm grateful for the trust you've placed in me. Enjoy your special day!

Best regards,



[Your Contact Information]

7. Property Anniversary Wishes:

Hi {{contact.first_name}},

Happy Anniversary of owning your property at {{contact.address}}! 🏡 It's been [X years] since you made this investment, and I'm delighted to have been a part of your real estate journey. If you ever need assistance with your property or have any questions, please don't hesitate to reach out. Here's to many more years of happiness in your home!

Warm regards,



[Your Contact Information]

Elevating Client Communications with WhatsApp

Incorporating these WhatsApp templates into your communication strategy can significantly improve your interactions with clients. They provide a balance of professionalism and personal touch, ensuring that your clients feel valued and well-informed. Start using these templates today to enhance your real estate business and build lasting relationships with your clients.

🌟 Elevate Your Real Estate Success with Property Funnels 🌟

Experience the power of Meta-approved Bulk WhatsApp capabilities with Property Funnels!

Streamline your client communication and boost your engagement like never before.

Click here to explore how Property Funnels can revolutionize your real estate business with innovative, efficient messaging solutions.

Don't miss out – transform your client interactions today with Property Funnels!

whatsappbulk whatsappwhatsapp templatesreal estate agents
blog author image

David Steynberg

David Steynberg is a serial entrepreneur who has been involved in the South African real estate market for more than 10 years. He started his career in media before moving into copywriting and marketing, combining these skills to create full-stack solutions for real estate professionals and agency owners alike. He enjoys developing strategies that will take any agent or business owner to the next level while also providing an edge over their competitors. His company Property Funnels provides CRM, lead generation, reputation management, social media management, content creation and SEO services alongside other essential needs of property agents like websites, funnels and brand development.

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