🚀a NEW lead Gen Method:

Launch Facebook & Google Ads in 31 seconds

Do You want more real estate leads?

Then you need real estate marketing funnels

We build beautiful, high-converting, copywriter-quality real estate sales funnel systems exclusively for the high-performance property professional who wants to convert more real estate leads into clients, build their database, and stay in constant contact with their database.

Additionally, we empower real estate agents to launch Facebook and Google Ads to attract property sellers and buyers right from their CRM, ensuring they have all the tools they need to succeed in one place.

We do this by bringing together all the digital marketing tools you used to need and have combined them into a single, robust, and bespoke Property Marketing CRM tailored to the high-performance real estate agent (new agents and veterans welcome).

Bulk Whatsapp

Engage like never before with our built-in Bulk Whatsapp Service

Facebook & Google Ads

Launch you own Google and Facebook Ads from your CRM in seconds

Be A Viral Agent

Expose your listings to 1000+ news and real estate websites

Supercharge Your Lead Generation Across All Channels, Beyond Just your Website

Property Funnels: Your powerhouse for capturing leads far and wide – not just on your website

  • Automatically Import and Respond to All Your Portal Leads - In Real Time, No Matter The Time of Day

  • Grab Leads Instantly from Facebook Messenger & Instagram DMs – Auto-Follow-Up Included!

  • Turn Web-Chat Conversations into Goldmines – with Zero-Effort Follow-Ups!

  • Inbound Calls and Whatsapps? More Leads, Less Hassle – Auto-Response Magic!

  • Facebook Lead Forms? Direct-to-You Leads with Automated, Speedy Follow-Ups!


Thanks to our Built-In Conversation AI, Property Funnels transforms every interaction into a lead-generating opportunity.

This cutting-edge AI engages, understands, and responds to queries in real-time, ensuring no lead slips through the cracks.

Experience automated efficiency that feels personal and drives results

Trusted By High-Performance Agents & Agencies

Featured Locally & internationally

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Drag & Drop Emails

Stop chasing and start closing

Say goodbye to spending hours emailing, calling and texting just to start a conversation. Property Funnels automatically follows up for you until they’re ready to talk.

Convert more leads without the work

Take the hassle out of scheduling appointments with our automated text, Whatsapp and email conversations and customisable campaigns – no more manual emailing, calling or texting required.

1000 leads per month


Opportunity Pipelines

Edge out the competition

Capture (and keep) people’s attention with timely messages and authentic messages– so no opportunity ever slips through the cracks. The other agents won’t stand a chance.

Do everything in one place

Property Funnels provides all the tools you need to succeed in acquiring, converting and retaining customers! No more hopscotching between different programs; keep everything under one roof with unlimited marketing campaigns, emails, landing pages, SMS, Whatsapp and a task manager — so what are you waiting for? Start connecting today!


Forms & Surveys


We Also use AI 🤖to help you generate more leads

We build AI lead magnets like the "Seller Readiness Quiz" which can be placed on your website or landing pages.

Convert more of your web traffic into leads or use it in your online advertising, email broadcasts and Whatsapp database reactivations.

Give it spin now 👇



Launch High Converting Facebook and Google Ads in 45 seconds straight from your Property Funnels CRM.

Ads to attract sellers, buyers, landlords, tenants, auctions and new developments

True two-way chat. Ask for more information or chat in real time

Sales Management

Show your seller exactly what you are doing for their property, or follow the journey of your leads

Connect your personal Whatsapp number to enjoy true two-way conversations with your leads, or automate responses using the Property Funnels automations

Email Automation

Set and forget.

Build long term nurture campaigns to ensure you ALWAYS stay top of mind

Post automatically to Facebook, Instagram, LinkedIn, Twitter, TikTok and Google Business Profile

Reputation Management

Why be a best-kept secret?

Automate review requests after an appointment, key handover or successful placement - the floor is yours

Tracking Dashboard

Track your lead counts, deal values and closing percentages


With Property Specific Campaigns and Automations to Help You Grow Faster

Pre-built campaigns

Birthday campaigns, happy property anniversary and 22 weeks of done-for-you emails to ensure you remain top of mind and in your contacts’ good graces

Appointment campaigns

Get face/phone time with potential sellers and interested buyers (to keep your pipeline full-up)

Reputation campaigns

2-click reputation-enhancing campaigns to drum up positive reviews from your best or newest clients (or automate it by linking it to completed appointments)

Prequalify potential buyers with our 6-point Buyer Ready Quiz

Only if you want higher-quality long-form leads

Plan your social media posting

Automatically post to your or your team’s most important social media profiles, including Facebook, Instagram, LinkedIn and Google Business Profile


Automatically import new leads from Property24 and other portals into your CRM

Build active campaigns around home buyers so they sign up for appointments with you and they don’t go cold! This is one of the best ways to separate the home buyers from the browsers!

Our latest youTube videos

Funnels help you Attract and grow

What’s a Funnel?

A funnel starts with a single-focused landing page that is designed to get quality inbound leads to do one thing: sign up, buy your product, or use your service. One top mistake agents make is to go too broad and try to get a home buyer and seller from the same page.

How Does A Real Estate Marketing Funnel Work?

The real estate marketing funnel is a system that helps you turn leads into clients. It starts with generating awareness among your target audience through marketing activities like Google and Facebook advertising, public relations, and content marketing.

Once you’ve caught their attention, you need to nurture your relationship with them by providing valuable information and resources.

When they’re finally ready to buy or sell a property, you’ll be top of mind and they’ll contact you to help them with the transaction.

Do Real Estate Sales Funnels Really Work?

The short answer is YES!

Real estate sales funnels are a great way to increase your business’s bottom line. By using a sales funnel, you can more efficiently target potential customers and close more deals.

A typical real estate sales funnel includes four stages: awareness, interest, decision, and action.

First, you must generate awareness of your business among potential customers. This can be done through marketing and advertising efforts.

Next, you must generate interest in your business’s products or services. This can be done through providing information about your business and its offerings.

Once you have generated interest, you must then help the potential customer make a decision about your business. This can be done through providing pricing information, testimonials, or other data that helps the customer understand the value of your business.

Finally, once the customer has made a decision, you must take action to close the deal. This can be done through negotiation and follow-up.

How Do Real Estate Agents Generate Leads?

There are a number of ways that real estate agents generate leads.

One common method is cold calling, whereby agents contact potential clients who have not expressed any interest in buying or selling property.

Another modern lead generation technique is internet marketing, where agents use online tools such as SEO and social media to reach a wider audience.

Personal networking is also a popular lead generation strategy, as it allows agents to tap into their personal and professional networks to find potential clients.

Finally, brand awareness campaigns can also be an effective lead generation tool, as they help to raise the profile of the agent and their business.

Who Needs A Funnel?

Real estate professionals who are looking for a simple and affordable solution to capturing new seller, buyer, landlord and even tenant leads, and converting them into clients (regardless of your zip code or if you’re a new business).

How A Funnel Is Built

A Funnel for real estate needs to do one of two things: It needs to help real estate professionals attract and convert curious homeowners into serious sellers; or browsing buyers into committed purchasers.

We succeed in converting buyers and sellers into clients by building high-converting and attractive landing pages in the Property Funnels CRM.

The reason why we use Property Funnels is because it’s both highly affordable and beautifully integrated with social media, has its own email sender, form and survey builder, reputation enhancer, is Google My Business integrated, is Zapier connected and so much more.

We Can Help YOU!

Get the scoop

facebook ads for real estate agents

Why Facebook Ads Are Essential for Real Estate Agents Ready to Scale

February 07, 20244 min read

In today's digital-first world, real estate agents are constantly looking for effective ways to scale their business and generate more leads.

With billions of active users, Facebook stands out as a goldmine for reaching potential clients. Facebook ads, in particular, offer unique advantages that make them an indispensable tool for real estate agents looking to elevate their market presence.

This blog post delves into why Facebook ads are great for real estate agents who are ready to scale their business and generate more leads.


  1. Unparalleled Audience Reach: Leverage Facebook's 2.8 billion monthly active users to target a broad and diverse group of potential clients.

  2. Advanced Targeting Options: Utilize Facebook's sophisticated targeting capabilities to reach your ideal clientele based on demographics, interests, and behavior.

  3. Cost-Effective Advertising: Benefit from Facebook's cost-effective ad solutions, allowing for controlled spending and a higher return on investment.

  4. Diverse Ad Formats: Choose from a variety of engaging ad formats to showcase properties in the most appealing way and capture your audience's attention.

  5. Cross-Platform Integration: Maximize exposure by seamlessly integrating your ad campaigns across Facebook and Instagram, enhancing your marketing efforts.

Unmatched Audience Reach

Facebook’s vast user base is its most compelling feature. With over 2.8 billion monthly active users, the platform offers real estate agents an unprecedented opportunity to reach a broad and diverse audience.

Whether targeting local buyers, international investors, or specific demographics, Facebook’s extensive network ensures your ads can reach the right people at the right time.

Advanced Targeting Capabilities

One of the standout features of Facebook ads is the platform's sophisticated targeting options. Real estate agents can use these to zero in on their ideal clientele based on a multitude of criteria including location, age, income, interests, behavior, and even life events such as newlyweds or recent movers.

This precision ensures that your advertising rands are spent efficiently, reaching potential clients who are most likely to be interested in your offerings.


Compared to traditional advertising mediums, Facebook ads are remarkably cost-effective. With the ability to set your own budget and bid for ad space, real estate agents can control their spending and achieve significant visibility without breaking the bank.

Variety of Ad Formats

Facebook’s versatility in ad formats allows real estate agents to showcase their listings in the most appealing way. Whether through carousel ads that display multiple properties, video ads that give a virtual tour, or dynamic ads tailored to individual interests, there’s a format for every strategy.

This variety not only keeps your audience engaged but also allows you to highlight the unique selling points of each property.

Integration with Instagram

Facebook’s ownership of Instagram offers a significant advantage, allowing for seamless integration of ad campaigns across both platforms.

With Instagram’s visual-centric interface, real estate agents can leverage this to showcase high-quality images and videos of listings, reaching an even wider audience.

This cross-platform approach maximizes exposure and enhances the effectiveness of your marketing efforts.

Measurable Results

The ability to track and measure the performance of your Facebook ads in real-time is invaluable.

Detailed analytics provide insights into how many people saw your ad, how many clicked on it, and how these interactions translate into leads.

This data enables real estate agents to make informed decisions, tweak their strategies for better performance, and ensure a higher return on investment (ROI).

Enhanced Brand Awareness

Beyond lead generation, Facebook ads significantly boost brand visibility and awareness.

Consistent exposure to your brand helps build trust and credibility with your target audience. Over time, this can establish you as a go-to authority in your local real estate market, attracting more clients through recognition and reputation.

Engagement and Relationship Building

Finally, Facebook ads do more than just sell properties; they facilitate engagement and relationship building with potential clients.

Interactive ad features like comments and shares encourage dialogue, allowing real estate agents to connect with their audience on a personal level. This interaction fosters a sense of community and loyalty, turning leads into clients and clients into advocates.


For real estate agents poised to scale their business and generate more leads, Facebook ads offer a powerful, versatile, and cost-effective solution.

With unparalleled audience reach, advanced targeting capabilities, and a variety of engaging ad formats, Facebook provides the tools necessary to capture the attention of potential buyers and sellers.

By leveraging these benefits, along with the platform’s robust analytics and integration with Instagram, real estate agents can achieve significant growth, enhance their brand presence, and build lasting relationships with their clients.

In the competitive world of real estate, Facebook ads are not just an option; they're an essential strategy for success.

If you're ready to explore how Facebook Ads can help you scale your real estate business, and do it the easy way, consider our Facebook Ads Launcher solution here

facebook adsreal estate agents
blog author image

David Steynberg

David Steynberg is a serial entrepreneur who has been involved in the South African real estate market for more than 10 years. He started his career in media before moving into copywriting and marketing, combining these skills to create full-stack solutions for real estate professionals and agency owners alike. He enjoys developing strategies that will take any agent or business owner to the next level while also providing an edge over their competitors. His company Property Funnels provides CRM, lead generation, reputation management, social media management, content creation and SEO services alongside other essential needs of property agents like websites, funnels and brand development.

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