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Additionally, we empower real estate agents to launch Facebook and Google Ads to attract property sellers and buyers right from their CRM, ensuring they have all the tools they need to succeed in one place.

We do this by bringing together all the digital marketing tools you used to need and have combined them into a single, robust, and bespoke Property Marketing CRM tailored to the high-performance real estate agent (new agents and veterans welcome).

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What’s a Funnel?

A funnel starts with a single-focused landing page that is designed to get quality inbound leads to do one thing: sign up, buy your product, or use your service. One top mistake agents make is to go too broad and try to get a home buyer and seller from the same page.

How Does A Real Estate Marketing Funnel Work?

The real estate marketing funnel is a system that helps you turn leads into clients. It starts with generating awareness among your target audience through marketing activities like Google and Facebook advertising, public relations, and content marketing.

Once you’ve caught their attention, you need to nurture your relationship with them by providing valuable information and resources.

When they’re finally ready to buy or sell a property, you’ll be top of mind and they’ll contact you to help them with the transaction.

Do Real Estate Sales Funnels Really Work?

The short answer is YES!

Real estate sales funnels are a great way to increase your business’s bottom line. By using a sales funnel, you can more efficiently target potential customers and close more deals.

A typical real estate sales funnel includes four stages: awareness, interest, decision, and action.

First, you must generate awareness of your business among potential customers. This can be done through marketing and advertising efforts.

Next, you must generate interest in your business’s products or services. This can be done through providing information about your business and its offerings.

Once you have generated interest, you must then help the potential customer make a decision about your business. This can be done through providing pricing information, testimonials, or other data that helps the customer understand the value of your business.

Finally, once the customer has made a decision, you must take action to close the deal. This can be done through negotiation and follow-up.

How Do Real Estate Agents Generate Leads?

There are a number of ways that real estate agents generate leads.

One common method is cold calling, whereby agents contact potential clients who have not expressed any interest in buying or selling property.

Another modern lead generation technique is internet marketing, where agents use online tools such as SEO and social media to reach a wider audience.

Personal networking is also a popular lead generation strategy, as it allows agents to tap into their personal and professional networks to find potential clients.

Finally, brand awareness campaigns can also be an effective lead generation tool, as they help to raise the profile of the agent and their business.

Who Needs A Funnel?

Real estate professionals who are looking for a simple and affordable solution to capturing new seller, buyer, landlord and even tenant leads, and converting them into clients (regardless of your zip code or if you’re a new business).

How A Funnel Is Built

A Funnel for real estate needs to do one of two things: It needs to help real estate professionals attract and convert curious homeowners into serious sellers; or browsing buyers into committed purchasers.

We succeed in converting buyers and sellers into clients by building high-converting and attractive landing pages in the Property Funnels CRM.

The reason why we use Property Funnels is because it’s both highly affordable and beautifully integrated with social media, has its own email sender, form and survey builder, reputation enhancer, is Google My Business integrated, is Zapier connected and so much more.

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Why Consistent Follow-Up is Your Secret Weapon in Real Estate Lead Conversion

July 07, 202410 min read

Understanding the art of persistence in real estate is about mastering the skills of follow-up. It's not just about landing that potential lead (no matter how amazing that feels); it's also about nurturing them through the sales process.

This is where the real power of follow-up comes in. When done right, it keeps you top-of-mind, fosters trust, and ultimately drives lead conversion.

But why is this so crucial? Simply put, real estate is a numbers game. The more consistently you follow-up, the higher your chances of converting leads.

So, let's explore how to make your follow-up unforgettable, increase conversion rates, and create an effective follow-up strategy.

The Art of Persistence: Understanding Why Follow-Up Matters in Real Estate

follow up matters in real estate

In an industry as competitive as real estate, staying memorable is no small feat. It's easy to become another name in a sea of business cards and promotional emails. But there's a secret weapon that can catapult you from forgotten to front-of-mind: an unforgettable follow-up.

Think about it this way: A lead is like a seed. You can't just plant it and walk away, expecting a tree to grow. It needs consistent watering, sunlight, and care. In the same vein, lead generation is only the first step. The real work lies in nurturing the lead - your follow-up is the water and sunlight that nurtures this potential relationship into a thriving client-agent partnership.

But how do you make your follow-up unforgettable?

5 Techniques to Unforgettable Follow Up

1. Personalise Your Communication

A generic email or text message won't cut it. Tailor your follow-up to each lead. Did they mention a specific neighbourhood they're interested in? Include relevant properties in that area in your message. Personalising your communication shows leads that you value them as individuals, not just potential commissions.

2. Offer Value

Your follow-up shouldn't just be a reminder of your existence. It should offer something of value. This could be a weekly market update, a blog post about home maintenance tips, or a personalised property recommendation. By providing valuable content, you position yourself as an expert, increasing trust and credibility.

3. Be Consistent

Consistency is key in real estate follow-up. If a lead doesn't respond, don't take it as rejection. They might just be busy or need more time to think things over. Maintaining regular communication keeps you top-of-mind and shows your commitment.

4. Use Multiple Channels

Don't limit your follow-up to one medium. Use email, phone calls, social media, Whatsapp and even face-to-face meetings to stay in touch. This multi-channel approach ensures that you're reaching leads in the way that's most convenient for them.

5. Track and Analyse

Finally, track the results of your follow-up efforts. Which techniques are getting the most responses? Which ones seem to be falling flat? Use this data to continually refine and improve your follow-up strategy.

In the world of real estate, every lead matters. But it's not enough just to generate these leads - you need to nurture them, follow up with them consistently, and most importantly, make your follow-up unforgettable.

By personalising your communication, offering value, being consistent, using multiple channels, and tracking your results, you can stay front-of-mind with leads and increase your conversion rates.

Next we will dive deeper into how consistent follow-up can boost conversion rates and how to create an effective follow-up strategy. But for now, remember this: your follow-up is your secret weapon. Use it wisely.

From Forgotten to Front-of-Mind: Techniques to Make Your Follow-Up Unforgettable

unforgettable follow up

In the world of real estate, as in many spheres of business, numbers hold immense power. They tell us stories, interpret trends, and most importantly, they give us benchmarks for success. One number that no real estate agent can afford to ignore is the conversion rate. This is the percentage of leads that eventually become paying clients. And it's here that the power of consistent follow-up truly shines.

Think about it. You've generated a lead, planted that seed. You've even watered it once or twice. But if you fail to consistently nurture that relationship, that seed could easily wither and die, or worse, be snapped up by another agent who's more than willing to put in the time and effort.

The reality is, follow-up isn't a one-and-done deal. It's an ongoing process, a cycle of contact, engagement, and relationship building. And it’s this cycle that turns leads into clients, and clients into commissions.

Consider this statistic: according to InsideSales.com, 50% of leads are not ready to buy at the initial point of contact. This means that half of your leads need nurturing, need that consistent follow-up to guide them to the point of purchase. Without it, you're leaving potential clients – and potential profits – on the table.

How Does Consistent Follow-up Increase Lead Conversion Rates?

1. It Builds Trust and Credibility: Each follow-up is an opportunity to demonstrate your knowledge and expertise in real estate. Offering valuable content and personalised recommendations shows leads that you're not just interested in selling; you're interested in helping them find the perfect property.

2. It Keeps You Top-of-Mind: Real estate decisions aren't made overnight. They take time. Consistent follow-up ensures that when a lead is ready to buy, you're the first person they think of.

3. It Creates a Sense of Urgency: Regular follow-up can subtly remind leads of the competitive nature of the real estate market, nudging them towards making a decision.

4. It Demonstrates Your Commitment: Real estate is a service industry, and service is all about effort. Consistent follow-up shows leads that you're willing to put in the work to meet their needs. It also shows them how hard you are willing to work to help them close the deal (whether they are buyers or sellers)

5. It Gives You Insights: Every interaction with a lead gives you more information about their wants, needs, and concerns. Use this to create even more targeted and relevant follow-ups.

If you're playing the numbers game in real estate, consistent follow-up is your winning strategy. It's a way to increase your conversion rate, win more clients, and build a successful real estate business. The more leads you follow up with and the more consistently you do so, the more your conversion rate increases. It's a simple, but powerful equation that can have a profound impact on your bottom line.

So, keep in touch, offer value, and above all, be consistent. That's the secret to mastering the numbers game in real estate.

The Numbers Game: How Consistent Follow-Up Increases Lead Conversion Rates

lead follow up

Continuing from where we left off, let's talk about how you, as a real estate agent or business owner, can devise an effective follow-up strategy.

First and foremost, it's essential to understand that follow-up is not a one-size-fits-all process. The approach you take should vary based on the lead's stage in the buying or selling process, their preferences, and their response to your previous communications.

6 Practical Tips to Help you Create an Effective Follow-up Strategy:

1. Segment Your Leads: Not all leads are created equal. Some are ready to buy or sell right away, while others need more nurturing. By segmenting your leads into different categories based on factors like their readiness to move, budget, or property preference, you can tailor your follow-up messages to their specific needs and interests.

2. Plan Your Follow-Up Frequency: Determining the optimal frequency for your follow-ups can be tricky. You don’t want to be too pushy, but you also don’t want to be forgotten. A good rule of thumb is to start with more frequent communication and gradually reduce the frequency if the lead doesn't respond.

3. Automate Where Possible: Automation can be a real time-saver in the busy world of real estate. Consider using a Customer Relationship Management (CRM) system like Property Funnels to schedule follow-up emails or reminders. But remember, automation should never replace personalisation. Make sure to customise your automated messages for each lead.

4. Test and Refine: As with any strategy, it's crucial to track your results and make adjustments as needed. Keep an eye on open rates, response rates, and conversion rates to identify what’s working and what’s not. Use this information to adapt your follow-up strategy and improve your lead conversion.

5. Follow Up With Purpose: Each follow-up should have a clear purpose. Are you providing more information about a property? Checking in to see if they have questions? Or nudging them to make a decision? Be clear about your intention and make sure each follow-up brings value to the lead.

6. Be Patient and Persistent: Lead conversion can often be a slow process in real estate. Remember, patience and persistence are key. Even if a lead isn’t ready to move forward now, they might be in the future. By staying in touch and consistently providing value, you'll be the first person they think of when they're ready to take action.

Creating an effective follow-up strategy is an art and a science. It requires understanding your leads, being consistent, and continually refining your approach based on what works. But when done right, it can be a powerful tool in converting leads into clients.

Remember, in real estate, follow up is not just a task to be checked off your to-do list. It's a crucial part of your lead generation and conversion strategy that can significantly impact your success. So, make your follow-up count!

Creating an Effective Follow-Up Strategy: Practical Tips for Real Estate Agents

real estate agents

In the game of real estate, the key to success isn't just about generating leads; it's about nurturing them. It's about transforming a simple inquiry into a profitable client-agent relationship. And the tool to achieve this? Consistent follow-up.

Think of a lead as a seed. Once planted, it needs regular watering and care to grow. Similarly, real estate leads need consistent follow-up to flourish into something valuable. This process of nurturing isn't just about reminding leads of your existence; it's about offering them value, showing them you're committed, and positioning yourself as an industry expert they can trust.

In a world where competition is fierce and leads are bombarded with countless emails and messages, a well-strategised follow-up can catapult you from being another name in their inbox to being their go-to real estate agent.

However, mastering the art of follow-up goes beyond being persistent. It requires a blend of personalisation, providing value, and using multiple channels to communicate. It's about understanding the preferences of your leads, tracking your results, and refining your approach based on what works.

But what makes consistent follow-up such a powerful tool for lead conversion in real estate?

Simply put, real estate is a numbers game. The more consistently you follow-up, the higher your chances of converting leads.

Remember, your follow-up is your secret weapon. It's your tool to stay top-of-mind, build trust, and ultimately, convert leads into clients. Use it wisely.

Now that you're equipped with the secret weapon of consistent follow-up and an effective strategy, it's time to put it into action.

Remember, in the competitive arena of real estate, your persistence and dedication to nurturing leads will set you apart.

So, start personalising your communication, offering value, and staying consistent in your follow-up efforts. Track your results, refine your strategy, and watch your conversion rates soar. Let your follow-up be the key to unlocking higher lead conversion in your real estate business.

It's time to take your lead generation and conversion to the next level.

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David Steynberg

David Steynberg is a serial entrepreneur who has been involved in the South African real estate market for more than 10 years. He started his career in media before moving into copywriting and marketing, combining these skills to create full-stack solutions for real estate professionals and agency owners alike. He enjoys developing strategies that will take any agent or business owner to the next level while also providing an edge over their competitors. His company Property Funnels provides CRM, lead generation, reputation management, social media management, content creation and SEO services alongside other essential needs of property agents like websites, funnels and brand development.

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