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Then you need real estate marketing funnels

We build beautiful, high-converting, copywriter-quality real estate sales funnel systems exclusively for the high-performance property professional who wants to convert more real estate leads into clients, build their database, and stay in constant contact with their database.

Additionally, we empower real estate agents to launch Facebook and Google Ads to attract property sellers and buyers right from their CRM, ensuring they have all the tools they need to succeed in one place.

We do this by bringing together all the digital marketing tools you used to need and have combined them into a single, robust, and bespoke Property Marketing CRM tailored to the high-performance real estate agent (new agents and veterans welcome).

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Expose your listings to 1000+ news and real estate websites

Supercharge Your Lead Generation Across All Channels, Beyond Just your Website

Property Funnels: Your powerhouse for capturing leads far and wide – not just on your website

  • Automatically Import and Respond to All Your Portal Leads - In Real Time, No Matter The Time of Day

  • Grab Leads Instantly from Facebook Messenger & Instagram DMs – Auto-Follow-Up Included!

  • Turn Web-Chat Conversations into Goldmines – with Zero-Effort Follow-Ups!

  • Inbound Calls and Whatsapps? More Leads, Less Hassle – Auto-Response Magic!

  • Facebook Lead Forms? Direct-to-You Leads with Automated, Speedy Follow-Ups!


Thanks to our Built-In Conversation AI, Property Funnels transforms every interaction into a lead-generating opportunity.

This cutting-edge AI engages, understands, and responds to queries in real-time, ensuring no lead slips through the cracks.

Experience automated efficiency that feels personal and drives results

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Drag & Drop Emails

Stop chasing and start closing

Say goodbye to spending hours emailing, calling and texting just to start a conversation. Property Funnels automatically follows up for you until they’re ready to talk.

Convert more leads without the work

Take the hassle out of scheduling appointments with our automated text, Whatsapp and email conversations and customisable campaigns – no more manual emailing, calling or texting required.

1000 leads per month


Opportunity Pipelines

Edge out the competition

Capture (and keep) people’s attention with timely messages and authentic messages– so no opportunity ever slips through the cracks. The other agents won’t stand a chance.

Do everything in one place

Property Funnels provides all the tools you need to succeed in acquiring, converting and retaining customers! No more hopscotching between different programs; keep everything under one roof with unlimited marketing campaigns, emails, landing pages, SMS, Whatsapp and a task manager — so what are you waiting for? Start connecting today!


Forms & Surveys


We Also use AI 🤖to help you generate more leads

We build AI lead magnets like the "Seller Readiness Quiz" which can be placed on your website or landing pages.

Convert more of your web traffic into leads or use it in your online advertising, email broadcasts and Whatsapp database reactivations.

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Launch High Converting Facebook and Google Ads in 45 seconds straight from your Property Funnels CRM.

Ads to attract sellers, buyers, landlords, tenants, auctions and new developments

True two-way chat. Ask for more information or chat in real time

Sales Management

Show your seller exactly what you are doing for their property, or follow the journey of your leads

Connect your personal Whatsapp number to enjoy true two-way conversations with your leads, or automate responses using the Property Funnels automations

Email Automation

Set and forget.

Build long term nurture campaigns to ensure you ALWAYS stay top of mind

Post automatically to Facebook, Instagram, LinkedIn, Twitter, TikTok and Google Business Profile

Reputation Management

Why be a best-kept secret?

Automate review requests after an appointment, key handover or successful placement - the floor is yours

Tracking Dashboard

Track your lead counts, deal values and closing percentages


With Property Specific Campaigns and Automations to Help You Grow Faster

Pre-built campaigns

Birthday campaigns, happy property anniversary and 22 weeks of done-for-you emails to ensure you remain top of mind and in your contacts’ good graces

Appointment campaigns

Get face/phone time with potential sellers and interested buyers (to keep your pipeline full-up)

Reputation campaigns

2-click reputation-enhancing campaigns to drum up positive reviews from your best or newest clients (or automate it by linking it to completed appointments)

Prequalify potential buyers with our 6-point Buyer Ready Quiz

Only if you want higher-quality long-form leads

Plan your social media posting

Automatically post to your or your team’s most important social media profiles, including Facebook, Instagram, LinkedIn and Google Business Profile


Automatically import new leads from Property24 and other portals into your CRM

Build active campaigns around home buyers so they sign up for appointments with you and they don’t go cold! This is one of the best ways to separate the home buyers from the browsers!

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Funnels help you Attract and grow

What’s a Funnel?

A funnel starts with a single-focused landing page that is designed to get quality inbound leads to do one thing: sign up, buy your product, or use your service. One top mistake agents make is to go too broad and try to get a home buyer and seller from the same page.

How Does A Real Estate Marketing Funnel Work?

The real estate marketing funnel is a system that helps you turn leads into clients. It starts with generating awareness among your target audience through marketing activities like Google and Facebook advertising, public relations, and content marketing.

Once you’ve caught their attention, you need to nurture your relationship with them by providing valuable information and resources.

When they’re finally ready to buy or sell a property, you’ll be top of mind and they’ll contact you to help them with the transaction.

Do Real Estate Sales Funnels Really Work?

The short answer is YES!

Real estate sales funnels are a great way to increase your business’s bottom line. By using a sales funnel, you can more efficiently target potential customers and close more deals.

A typical real estate sales funnel includes four stages: awareness, interest, decision, and action.

First, you must generate awareness of your business among potential customers. This can be done through marketing and advertising efforts.

Next, you must generate interest in your business’s products or services. This can be done through providing information about your business and its offerings.

Once you have generated interest, you must then help the potential customer make a decision about your business. This can be done through providing pricing information, testimonials, or other data that helps the customer understand the value of your business.

Finally, once the customer has made a decision, you must take action to close the deal. This can be done through negotiation and follow-up.

How Do Real Estate Agents Generate Leads?

There are a number of ways that real estate agents generate leads.

One common method is cold calling, whereby agents contact potential clients who have not expressed any interest in buying or selling property.

Another modern lead generation technique is internet marketing, where agents use online tools such as SEO and social media to reach a wider audience.

Personal networking is also a popular lead generation strategy, as it allows agents to tap into their personal and professional networks to find potential clients.

Finally, brand awareness campaigns can also be an effective lead generation tool, as they help to raise the profile of the agent and their business.

Who Needs A Funnel?

Real estate professionals who are looking for a simple and affordable solution to capturing new seller, buyer, landlord and even tenant leads, and converting them into clients (regardless of your zip code or if you’re a new business).

How A Funnel Is Built

A Funnel for real estate needs to do one of two things: It needs to help real estate professionals attract and convert curious homeowners into serious sellers; or browsing buyers into committed purchasers.

We succeed in converting buyers and sellers into clients by building high-converting and attractive landing pages in the Property Funnels CRM.

The reason why we use Property Funnels is because it’s both highly affordable and beautifully integrated with social media, has its own email sender, form and survey builder, reputation enhancer, is Google My Business integrated, is Zapier connected and so much more.

We Can Help YOU!

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Hit Refresh: Reactivating Your Real Estate Database with Whatsapp

June 29, 20248 min read

In our digital age, reactivating your real estate database with Whatsapp is a smart move.

The first stage is to transition your database to Whatsapp. This involves exporting your existing contacts into a CSV file, then importing them to a bulk Whatsapp sender, like Property Funnels' built-in Whatsapp product.

Ensure all numbers are in international format to avoid sending errors. Once your database is set up on Whatsapp, it's time to create engaging content and start reaping the benefits of this powerful platform.

Next, we'll discuss how to engage clients on Whatsapp, followed by a look at the future of Whatsapp in real estate marketing.

Getting Chatty: Engaging Your Clients via Whatsapp

Having successfully transported your database to Property Funnels, the next step is to get chatty. Engaging your clients via Whatsapp is a crucial part of reactivating your real estate database. This isn't just about sending bulk Whatsapp messages, but more about having meaningful conversations with your clients.

One of the biggest perks of using Whatsapp is the instant, personal, and interactive communication it allows. Reaching out to your clients on a platform they frequently use sets the stage for a more relaxed and open conversation. However, remember that while Whatsapp enables casual conversation, maintaining professionalism is key.

Start with a friendly greeting, perhaps referencing a recent event or holiday. This makes the message feel less like a sales pitch and more like a conversation. After your greeting, offer valuable information. This could be about a recent change in real estate laws, a new property listing that matches their previous interests, or even a quick tip about home improvements.

For instance, you could say, “Hi there! Hope you had a great Easter. Just wanted to keep you updated on a new property that just came on the market. It's a 3-bedroom house in [area], similar to the ones you showed interest in before. Let me know if you’d like more details or if there’s anything else I can assist you with.”

In this example, the message is personal, useful, and ends with an invitation for further interaction. This is an effective way to engage clients and reactivate your database.

Another key strategy in engaging clients via Whatsapp is to use the platform's features to your advantage. Use voice notes (a feature coming to Property Funnels) for a more personal touch, or send images, videos, map pins or downloadables of new listings. Clients will appreciate the convenience of viewing properties at their own pace and leisure.

Remember, reactivating your database isn't about overwhelming your contacts with endless messages. It's about re-establishing connections and rekindling interest. Be considerate of their time (never send automated Whatsapp messages after hours) and always ask for permission before you send property details.

Pro tip: For your personal Whatsapp account, use status updates creatively to showcase new properties, share real estate tips, or celebrate milestones. This not only keeps your clients engaged but also acts as a subtle reminder of your services.

Turning back to Property Funnels' Whatsapp service, it's important to remember that while we're using Whatsapp to reactivate our database, we're also setting the tone for future communication. By providing valuable, thoughtful, and well-timed content, we're encouraging our clients to keep the lines of communication open.

In conclusion, engaging your clients via Whatsapp can be a powerful tool in reactivating your real estate database. It's an opportunity to provide value, showcase new properties, and build stronger relationships with your clients. So, let's get chatty and start making the most of Whatsapp in your real estate business.

Next, we will take a look at the future of real estate marketing with Whatsapp. Stay tuned to discover how you can continue to leverage this platform to elevate your business.

Looking Ahead: The Future of Real Estate Marketing with Whatsapp

As we move forward into an increasingly digital era, capitalising on the potential of Whatsapp in real estate marketing is essential. After successfully reactivating your database and engaging your clients, it's time to focus on the future and how to continually leverage Whatsapp to stay ahead in the game.

Whatsapp's global reach and the convenience it offers make it an ideal platform for real estate marketing. It's not just about sending bulk WhatsApp messages; it’s about strategic messaging and meaningful interactions. As technology advances, we anticipate that Whatsapp will continue to introduce more features that can be harnessed for real estate marketing.

In the near future, we can expect to see more integrations with other digital tools like CRM systems, making it easier to manage client relationships directly through Whatsapp. This could mean more automatic reminders for follow-ups, scheduled property tours, and more.

The future is also now with the emergence of Whatsapp chatbots. These AI-powered assistants can handle routine tasks like answering frequently asked questions, freeing up your time to focus on bigger things. While chatbots are no replacement for human interaction, they can certainly enhance your marketing efforts and improve efficiency.

Whatsapp's features, like disappearing messages, could also be used creatively for real estate marketing. Limited-time offers or exclusive sneak peeks at new listings could create a sense of urgency and encourage quicker decision making.

The success of your real estate business in the future will largely depend on how well you adapt to these changes and make the most of what Whatsapp has to offer. By staying ahead of the curve and constantly exploring new ways to engage your clients, you can ensure that your real estate database stays active and continues to drive business growth.

Remember, the future of real estate marketing with Whatsapp looks promising. It's time to embrace it and stay ahead in the game.

5 Whatsapp Templates You Can Use to Reactivate Your Real Estate Database

After understanding how to bring your real estate database to Whatsapp and engage your clients, let's explore some handy Whatsapp templates that can supercharge your database reactivation process. These templates are not just about sending bulk Whatsapp messages, but about initiating meaningful conversations that rekindle old connections and foster new ones.

1. "Hey [Name], long time no chat! I came across a property listing that reminded me of our previous conversations. It's a [property details]. Would you be interested in knowing more?"

2. "Hi [Name], hope all is well with you. I thought you might be interested in this recent change in real estate laws [explain the law]. It could significantly affect your property decisions. Let's chat about it?"

3. "Hello [Name], came across this home improvement tip and thought of you. [Share the tip]. Let me know if you find this helpful and if you'd be interested in more tips like this?"

4. "Hi [Name], just wanted to follow up on our previous conversation about [previous discussion topic]. Have you made any decisions yet? Do let me know if you need any more assistance."

5. "Hey [Name], we have some fresh listings that just came in. They perfectly match what you've been looking for [provide brief details]. Can I send you more details?"

These templates are a surefire way to kickstart conversations, show your clients that you're thinking of them, and provide value, all while reactivating your database. Remember, the key is to personalise these templates to fit each client and their unique situation.

Now that you've got your templates ready, it's time to put them to use and watch your real estate database spring back to life. But remember, Whatsapp is a tool for engaging conversations, not for spamming your contacts with bulk messages. Use it wisely, and you'll see your real estate business grow like never before.

After you've made the most of these templates, it's time to look at the future of real estate marketing with Whatsapp.  

Property Funnels <3 Bulk Whatsapp

The bulk Whatsapp feature offered by Property Funnels is a game-changer for real estate professionals. This feature allows you to efficiently manage your real estate database, enabling you to send personalised messages to multiple contacts simultaneously.

This means that you can reach out to a large number of clients or potential clients at once, without losing the personal touch that is so crucial in real estate. Each message can be tailored to suit the recipient, making them feel valued and understood.

Moreover, this feature allows you to leverage the templates we've discussed earlier with ease. These templates, designed to initiate meaningful conversations and reactivate old connections, can be sent out in bulk, saving you time and effort.

But it's not just about convenience. By using this feature, your real estate marketing becomes more effective and efficient. You can reach more people in less time, while still maintaining the quality of your communication. This can lead to increased engagement, stronger relationships with your clients, and ultimately, growth in your real estate business.

In conclusion, Property Funnels' bulk Whatsapp feature is not just a tool for sending messages; it's a powerful resource for enhancing your real estate marketing strategy. If you're interested in checking it out, simply go here: https://propertyfunnels.club/whatsapp

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David Steynberg

David Steynberg is a serial entrepreneur who has been involved in the South African real estate market for more than 10 years. He started his career in media before moving into copywriting and marketing, combining these skills to create full-stack solutions for real estate professionals and agency owners alike. He enjoys developing strategies that will take any agent or business owner to the next level while also providing an edge over their competitors. His company Property Funnels provides CRM, lead generation, reputation management, social media management, content creation and SEO services alongside other essential needs of property agents like websites, funnels and brand development.

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