real estate crm feagtures for investors

Best CRM for Real Estate Investors: 11 questions answered

November 23, 202313 min read

If you’re a real estate investor, then you know that keeping track of your business can be difficult. There are a lot of moving parts, and it can be hard to keep everything organised.

That’s where a CRM comes in. A CRM (or customer relationship management software) is a tool that helps you automate your business.

It keeps track of all your leads, contacts, and deals, and makes it easy for you to keep on top of everything. In this blog post, we will discuss the best CRM for real estate investors, the features you need to consider based on your business needs and how they can help you streamline your business!

1. What is a CRM and what are the benefits for real estate investors?

A CRM, or customer relationship management system, is a software tool that helps businesses manage their interactions with customers and potential customers.

For real estate investors, a CRM can be an invaluable asset. By tracking contact information, property data, and communication history, a CRM can help investors stay organised and efficient.

Additionally, a good CRM will provide convenient features like automated marketing campaigns and email drip campaigns, and task reminders (for the investor or their team members), freeing up time for investors to focus on other aspects of their business.

Perhaps most importantly, a CRM can help investors cultivate strong relationships with their clients. By providing a central repository for client information, a CRM makes it easy for investors to stay in touch and build rapport over time. When it comes to real estate investing, a well-chosen CRM can be the difference between success and failure.

2. How to choose the best CRM for real estate investors

With so many CRM (customer relationship management) software programs on the market, it can be difficult to know which one is right for your business.

If you’re a real estate investor, you’ll want to choose a CRM that offers features that are specific to the needs of your business. For example, some CRMs offer a "deal pipeline" feature that allows you to track leads from initial contact through to closing.

This can be helpful in keeping tabs on which deals are in progress and which ones have fallen through. Other important features to look for include a tasks and calendar tool, as well as robust reporting capabilities.

By taking the time to find a CRM that offers the right mix of features for your business, you’ll be well on your way to streamlining your operations and improving your bottom line.

3. How to automate your business using CRM tools

In order to be a successful real estate investor, it is essential to have a system in place for keeping track of your prospects, clients, and properties.

A CRM, or customer relationship management system, can help you to automate your business and keep everything organised in one place. By using a CRM, you can stay on top of your tasks and make sure that nothing falls through the cracks.

In addition, a CRM can help you to cultivate relationships with your clients and keep track of your properties.

By using a CRM, you can streamline your business and make it more efficient. As a result, a CRM is an essential tool for any real estate investor who wants to automate their business.

There are many different CRMs on the market, and it can be difficult to choose the best one for your needs. However, by taking the time to research your options, you can find a CRM that will work well for your business.

In addition, by considering your budget and needs, you can narrow down your choices and find the right one for your needs.

4. The top features that you need in a CRM

Any successful real estate investor knows that organisation and efficiency are key. With so many properties, tenants, and transactions to keep track of, it’s essential to have a good system in place.

That’s where a powerful tool like a CRM (customer relationship management) system comes in.

A CRM can help you stay organised, track leads, and keep on top of your business. But with so many options on the market, how do you choose the right one? Here are 4 essential features to look for in a CRM for real estate investors:

1 Lead tracking:

A good CRM will allow you to track your leads from start to finish. This includes recording initial contact information, documenting communications, and logging follow-up tasks.

2 Property management:

If you manage multiple properties, a CRM can be a valuable asset. Look for a tool that allows you to keep track of important property details, such as square metres, number of bedrooms/bathrooms, and lease terms.

3 Financial tracking:

A good real estate CRM will also offer financial tracking capabilities. This can be helpful for keeping tabs on income and expenses, as well as preparing for tax time.

4 Reporting:

Reporting is another important feature. You need to know where your efforts are best spent and if your current endeavours are paying dividends to your business.

There are many other additional features like customer support, ease of use, the ability to make and track phone calls and text messages, easy to use email templates and even ringless voicemails.

5. Examples of how real estate investors are using CRMs to automate their businesses

Real estate investing can be a complex and time-consuming business. Fortunately, there are a number of ways to use technology to automate some of the key tasks involved in managing investment properties.

One of the most useful tools for real estate investors is a CRM, or customer relationship management system. CRMs can help investors keep track of leads, manage properties, and stay organised.

Below are some examples of how real estate investors are using CRMs to automate their businesses:

1 Lead management:

A CRM can help investors keep track of leads (in real time) by automatically sending follow-up emails and texts, and by tracking which leads have been contacted and when.

2 Property management:

A CRM can also be used to manage properties by sending reminders for rental payments and maintenance tasks, and by keeping track of lease terms and renewal dates.

3 Organisation:

Finally, a CRM can help investors stay organised by providing a central place to store property information, contact information for tenants and vendors, and notes on repairs and inspections.

By automating some of the key tasks involved in managing investment properties, a CRM can save real estate investors a significant amount of time and effort.

6 How much should you spend on a CRM for real estate investors?

In today’s competitive real estate market, it’s more important than ever to stay organised and keep track of your prospects.

A CRM, or customer relationship management system, can be a valuable tool for real estate investors. But with so many options on the market, it can be difficult to know how much to spend on a CRM. Here are a few factors to consider when making your decision:

How many properties are you currently investing in?

If you only have a few properties, you may not need all the bells and whistles that come with a more expensive CRM. On the other hand, if you’re managing a large portfolio, you’ll want a system that can handle all your customer data.

What features do you need?

Some CRMs come with basic contact management and tracking features, while others offer more robust options like lead tracking, task management, and automatic reports. Decide which features are most important to you and look for a CRM that offers them.

How easy is it to use?

You’ll be using your CRM every day, so it’s important to choose one that is user-friendly and easy to learn. Test out different options before you make your final decision to make sure it’s the right fit for you (many CRMs come with a free trial for this reason).

What’s your budget?

CRMs can range in price from a free version to several hundred dollars per month. Decide how much you’re willing to spend on a CRM and look for one that fits within your budget.

Once you’ve considered all these factors, you should be ready to choose the best CRM for your property investing business. With the right CRM in place, you can automate your business and free up your time to focus on what’s most important - finding and closing deals.

7 The top 5 CRMs for real estate investors

Real estate investing can be a complex and time-consuming business, involving everything from sourcing properties to negotiating deals to managing tenants. An effective CRM (customer relationship management) system can help streamline many of these processes, saving investors time and money. Here are five of the best CRMs for real estate investors:

1. Podio is a versatile CRM that offers a customisable platform for businesses of all types, including real estate investors. Podio’s features include a drag-and-drop interface, task management, automatic contact syncing, and robust analytics.

2. REALTracker is specifically designed for real estate investors, with features like deal tracking, contact management, and automatic MLS property updates. REALTracker also offers a mobile app for iOS and Android devices.

3. Top Producer is one of the most popular CRMs on the market, with a wide range of features for real estate professionals. Top Producer includes tools for lead generation, email marketing, and transaction management.

4. Zoho CRM is another versatile CRM with a range of features that can benefit real estate investors, including lead capture forms, task automation, and built-in call center software. Zoho also offers a mobile app for iOS and Android devices.

5 Property Funnels is a content rich marketing CRM focusing on the people inside your database. It has a wide range of features for real estate professionals, including lead generation, email marketing, and transaction management. Property Funnels also offers a mobile app for iOS and Android devices.

Other CRMs you should check out:

Wise Agent, Follow Up Boss, PropertyBase Salesforce edition

8 How to get started with your new CRM

If you’re a real estate investor, you know that customer relationship management (CRM) is essential to your business. A good CRM system can help you track your leads, follow up with prospects, and close more deals. But with so many CRMs on the market, it can be tough to know which one is right for you.

The good news is that there are a few key things to look for when choosing a CRM for real estate investors. First, make sure the system has robust lead tracking capabilities. You should be able to track where your leads come from, how you contacted them, and what their status is in your sales pipeline.

Second, look for a CRM with powerful automation features. Automation can help you stay on top of follow-ups and keep your pipeline moving forward.

Finally, choose a system that’s easy to use and mobile-friendly. After all, you’ll want to be able to access your CRM from anywhere, at any time.

Once you’ve found the right CRM for your business, it’s time to get started using it. Begin by inputting all of your current leads into the system. Then, start following up with those leads using the automated features. You’ll be surprised at how much easier your real estate business will run with a CRM in place.

9 When should you start with free CRMs?

If you’re a real estate investor, you know that customer relationship management (CRM) is essential to your success. But what’s the best CRM for real estate investors? And when is the right time to start using one?

There are a lot of great CRMs on the market, but which one is right for you will depend on your specific needs.

If you’re just starting out, it might be a good idea to go with a free CRM. This will allow you to get a feel for how a CRM can help you manage your business without making a long-term commitment. As your business grows, you can upgrade to a paid CRM that offers more features and functionality.

The most important thing is to start using a CRM early on in your real estate investing career. A good CRM will help you keep track of your leads, clients, and properties.

It will also save you time and hassle by automating tedious tasks like follow-ups and reminders. So if you’re not using a CRM yet, now is the time to start!

10 Is Hubspot CRM the best choice for you?

Hubspot CRM is a popular choice for real estate investors, but is it the best choice for you? There are a few things to consider when choosing a CRM for your business.

First, consider your needs. What features are most important to you? Second, take a look at the different options available and compare them. Third, read reviews from other users to get an idea of what they like and don’t like about each CRM. With these considerations in mind, you’ll be able to choose the best CRM for your business.

11 What customer service should you expect?

When you’re looking for the best CRM for real estate investors, it’s important to consider what level of customer service you can expect.

After all, your real estate investing business is likely to involve a lot of contact with clients, so you’ll need to be able to rely on your CRM provider for help when you need it.

The good news is that there are plenty of CRM providers out there who offer excellent customer service. Here are a few things to look for:

24/7 support:

Your real estate business doesn’t just operate during office hours, so you’ll need a CRM provider that offers 24/7 support. This way, you can get help whenever you need it, no matter what time of day or night it is.

A knowledgeable team:

When you’re dealing with customer service, you want to be sure that you’re dealing with a team that knows what they’re doing. Look for a CRM provider with a team that is knowledgeable about the real estate industry and can provide helpful advice and guidance when you need it.

Quick responses:

When you have a question or issue, you don’t want to have to wait days or even weeks for a response.

But you’re not a real estate agency; you’re a real estate investor

Real estate investing today requires a good CRM system to keep track of your prospects, as well as your current and past clients.

While there are many CRMs on the market that cater to real estate agencies, not all of them are ideal for real estate investors. This is because real estate investors typically have different needs when it comes to managing their business.

For example, an investor might need to track properties that they are interested in, as well as the contact information for the owners of those properties. Additionally, an investor might need to keep track of the repair costs associated with a property, in order to calculate their potential return on investment.

As a result, it is important to choose a CRM system that is designed specifically for real estate investors. While there are many options available, we believe that Property Funnels is the best CRM for real estate investors. It offers a flexible and customisable platform that can be tailored to meet the unique needs of any business.

Additionally, Property Funnels’ mobile app makes it easy to access your data on the go, which is essential for busy investors.

Finally, Property Funnels integrates with a variety of other business tools (using either custom APIs and webhooks to integration software like Zapier and Integromat/Make), making it easy to manage your entire real estate investing business from one central platform.

Contact us today to learn more about the best CRMs for real estate investors and to help you take your business to the next level!

David Steynberg is a serial entrepreneur who has been involved in the South African real estate market for more than 10 years.

He started his career in media before moving into copywriting and marketing, combining these skills to create full-stack solutions for real estate professionals and agency owners alike.

He enjoys developing strategies that will take any agent or business owner to the next level while also providing an edge over their competitors.

His company Property Funnels provides CRM, lead generation, reputation management, social media management, content creation and SEO services alongside other essential needs of property agents like websites, funnels and brand development.

David Steynberg

David Steynberg is a serial entrepreneur who has been involved in the South African real estate market for more than 10 years. He started his career in media before moving into copywriting and marketing, combining these skills to create full-stack solutions for real estate professionals and agency owners alike. He enjoys developing strategies that will take any agent or business owner to the next level while also providing an edge over their competitors. His company Property Funnels provides CRM, lead generation, reputation management, social media management, content creation and SEO services alongside other essential needs of property agents like websites, funnels and brand development.

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