As a real estate agent, social media is one of the most important tools at your disposal. It’s a great way to connect with potential clients, and it can also help you build your brand.
In this blog post, we will discuss 7 things that real estate agents should be doing on social media.
If you’re not doing these things already, it’s time to start!
Social Media for real estate agents: should you do it?
It’s no secret that social media is a powerful tool. Whether you’re trying to sell a product, promote a cause, or simply stay in touch with friends and family, social media can help you get the word out.
But what about using social media for business? Is it really worth your time? For real estate agents, social media can be an invaluable asset.
Platforms like Facebook, Twitter (X), and Instagram give you the opportunity to connect with potential clients and build relationships.
You can share listings, offer advice, and show off your local knowledge. In short, social media can help you close more deals.
Of course, using social media for business does take some time and effort.
But if you’re not already on board, now is the time to start exploring the possibilities. Who knows? You might just find your next client online.
Which are the best social media channels for real estate agents?
Look, we all know that social media is important.
You can’t just stick your head in the sand and hope that people will find your real estate business by word of mouth anymore.
You need to be out there, active on the channels that your potential clients are using. But which ones should you be using? That’s what I’m here to help you with.
Let’s take a look at the best social media channels for real estate agents.
First up is Facebook - With over 2 billion active users, Facebook is by far the largest social media platform.
That means there’s a vast pool of potential clients to target. Plus, with Facebook’s advanced targeting options, you can make sure your ads are seen by the right people.
Instagram - Although it has a smaller user base than Facebook, Instagram is growing rapidly and is now one of the most popular social media platforms.
It’s especially popular with younger adults, which makes it a great platform for reaching first-time and aspiring home buyers.
Plus, with its visual format, Instagram is perfect for showcasing listings.
Twitter - Now, I know what you’re thinking - Twitter is for celebrities and politicians, not for selling houses.
But that’s where you’re wrong.
Twitter is a great platform for engaging with potential customers and building up your brand.
Just make sure that you’re using relevant hashtags and tweeting regularly - otherwise, people will quickly forget about you.
Next up is LinkedIn. LinkedIn is a great platform for networking with other professionals in the industry and sharing your listings with a wider audience.
However, it’s important to remember that LinkedIn is a platform for business, so keep your posts professional and avoid becoming too salesy.
7 Social Media Tips for Real Estate Agents
As a real estate agent, you should be doing these 7 things on social media.
1 Monitor your online activity and engagement
It’s easy to get caught up in the day-to-day minutiae of our lives and forget about our online presence.
But for real estate agents, social media is a critical tool for building relationships with potential clients.
That’s why it’s important to take a step back from time to time and monitor your online activity and engagement.
By taking a proactive approach to social media, you can ensure that you’re staying top of mind with your target audience. Here are a few tips:
• Check your privacy settings regularly: Social media platforms are constantly changing, so it’s important to stay on top of your privacy settings.
Make sure only people who you want to see your information can access it.
• Be aware of what you post: Once something is online, it’s there forever.
So think twice before hitting "post." Ask yourself if the content is appropriate and whether it could potentially damage your reputation.
• Don’t neglect your profiles: Your social media profiles are like virtual business cards. Make sure they’re up-to-date and include links to your website and blog.
• Monitor your activity: Take some time each week to check in on your social media activity. Who are you connecting with? What kind of content are you sharing?
• Keep it professional: Remember that social media is a public platform.
That means potential clients, referral sources, and employers can all see what you’re doing. So keep your activity professional at all times.
• Be social: Social media is about, well, being social!
Don’t be afraid to reach out and connect with others in your network.
• Get involved in conversations: When you see someone talking about something related to your business or industry, chime in!
Getting involved in online conversations is a great way to build relationships and grow your network.
• Share valuable content: One of the best ways to add value to your social media activity is by sharing helpful, interesting, and informative content with your network.
2 Creating and sharing original content
Being a real estate agent is all about building relationships. And social media is the perfect platform for doing just that.
By creating and sharing original content, you can connect with potential clients, stay top of mind, and build your brand.
Here are some tips for getting started:
First, identify your audience. Who are you trying to reach?
What kind of content will they find valuable?
Once you know who you’re talking to, you can start creating content that resonates. Next, consider what kind of content you want to create.
It could be blog posts, infographics, videos, or even just images with accompanying text. Whatever you choose, make sure it’s high-quality and informative.
Remember, you’re trying to build relationships here, so don’t be afraid to show your personality.
Be authentic, be yourself!
Finally, once you have your content ready to go, it’s time to start sharing. Post regularly and mix things up to keep things interesting.
Make sure to use hashtags and tag relevant people and businesses - this will help expand your reach.
And don’t forget to engage with others! Comment on their posts, like and share their content, and join in on conversations.
The more you do this, the more likely people are to remember you and your business when they’re ready to buy or sell.
3 Build relationships with potential clients
If you’re in the business of selling houses, then you need to be on social media. It’s the best way to reach potential clients and build relationships with them.
But it’s not enough to just have a presence on social media; you need to be active and engaging.
Here are some tips for using social media to build relationships with potential clients:
1. Make sure you’re visible. Post regularly and make sure your posts are set to public so that anyone can see them.
2. Be responsive. When someone comments on one of your posts, take the time to reply.
This shows that you’re interested in what they have to say and that you’re willing to engage in conversation.
3. Offer value. Whether it’s helpful tips about buying or selling a home, or just interesting information about the real estate market, make sure you’re providing value to your potential clients.
This will help build trust and establish you as an expert in your field.
4. Be personal. Share photos and stories about yourself and your team members so that potential clients can get to know you on a personal level.
This will help them feel more comfortable working with you when the time comes to buy or sell a home.
5. Don’t be afraid to friend request your clients. Once you’ve worked with someone and they’re happy with your service, friend requesting them on social media is a great way to stay in touch.
They may even recommend you to their friends and family who are looking to buy or sell a home in the future.
4 Nurture your leads
If you’re in the business of real estate, then you know that social media can be a powerful tool.
After all, what’s more important than giving potential clients a sense of who you are and what you’re all about?
First and foremost, focus on quality over quantity.
It’s better to have a smaller group of engaged followers than a huge group of people who don’t really care about what you’re saying.
Second, make sure you’re regularly posting fresh content. No one wants to see the same thing over and over again.
Keep things fresh and exciting, and your followers will stick around. And finally, don’t forget to nurture your leads.
Just because someone follows you on social media doesn’t mean they’re going to buy a house from you or use you to sell their home tomorrow.
Nurture your relationships with potential clients by regularly reaching out and engaging with them.
If you do these things, you’ll find that social media can be a great way to grow your business.
5 Stay up-to-date and share with industry news
As a real estate agent, you need to stay up-to-date with the latest industry news. You can do this by following some key sources of information on social media.
These organizations will share timely information about the real estate market, new legislation affecting the industry, and upcoming events that you won’t want to miss.
By staying up-to-date with the latest industry news, you’ll be able to better serve your clients and prospects.
6 Promote your brand
If you’re in the business of selling houses, then you need to make sure that people know who you are and what you do.
And in today’s digital age, there’s no better way to promote your brand than through social media.
Here are some tips for real estate agents looking to get the most out of social media: First and foremost, you need to choose the right platform for your business.
If you’re targeting a younger demographic, then Facebook and Instagram are probably your best bet.
If you’re looking to reach a more mature audience, then LinkedIn is a good choice. Once you’ve decided on the platform, it’s time to start creating content.
And when it comes to real estate, photos and videos are worth a thousand words.
Don’t be afraid to show off your properties - after all, that’s what you’re selling! - and give potential buyers a taste of what it would be like to live there.
Finally, don’t forget to engage with your audience.
Respond to comments and questions, and give people a reason to follow you.
The more personal you can make your brand, the better.
7 Monitor your competition
It’s always important to know what your competition is up to, and in the world of real estate, that means monitoring their social media activity.
Not only will this give you an idea of their marketing strategies, but it can also help you stay one step ahead of them.
After all, if they’re using a new tool or platform that you’re not aware of, you could be at a serious disadvantage.
So how do you go about monitoring your competition’s social media activity? One step is to set up Google Alerts for their names and businesses.
This will notify you whenever they’re mentioned online, including on social media.
You can also follow them on all major social networks, and track their activity in real-time.
By taking these measures, you’ll always be aware of what your competition is up to - and you’ll be in a better position to succeed in the ever-changing world of real estate.
By doing these seven things, real estate agents will be able to effectively use social media to grow their business.
Social Media for Real Estate Agents (7 things you must do)
As a real estate agent, social media is one of the most important tools at your disposal. It’s a great way to connect with potential clients, and it can also help you build your brand.
In this blog post, we will discuss 7 things that real estate agents should be doing on social media.
If you’re not doing these things already, it’s time to start!
Social Media for real estate agents: should you do it?
It’s no secret that social media is a powerful tool. Whether you’re trying to sell a product, promote a cause, or simply stay in touch with friends and family, social media can help you get the word out.
But what about using social media for business? Is it really worth your time? For real estate agents, social media can be an invaluable asset.
Platforms like Facebook, Twitter (X), and Instagram give you the opportunity to connect with potential clients and build relationships.
You can share listings, offer advice, and show off your local knowledge. In short, social media can help you close more deals.
Of course, using social media for business does take some time and effort.
But if you’re not already on board, now is the time to start exploring the possibilities. Who knows? You might just find your next client online.
Which are the best social media channels for real estate agents?
Look, we all know that social media is important.
You can’t just stick your head in the sand and hope that people will find your real estate business by word of mouth anymore.
You need to be out there, active on the channels that your potential clients are using. But which ones should you be using? That’s what I’m here to help you with.
Let’s take a look at the best social media channels for real estate agents.
First up is Facebook - With over 2 billion active users, Facebook is by far the largest social media platform.
That means there’s a vast pool of potential clients to target. Plus, with Facebook’s advanced targeting options, you can make sure your ads are seen by the right people.
Instagram - Although it has a smaller user base than Facebook, Instagram is growing rapidly and is now one of the most popular social media platforms.
It’s especially popular with younger adults, which makes it a great platform for reaching first-time and aspiring home buyers.
Plus, with its visual format, Instagram is perfect for showcasing listings.
Twitter - Now, I know what you’re thinking - Twitter is for celebrities and politicians, not for selling houses.
But that’s where you’re wrong.
Twitter is a great platform for engaging with potential customers and building up your brand.
Just make sure that you’re using relevant hashtags and tweeting regularly - otherwise, people will quickly forget about you.
Next up is LinkedIn. LinkedIn is a great platform for networking with other professionals in the industry and sharing your listings with a wider audience.
However, it’s important to remember that LinkedIn is a platform for business, so keep your posts professional and avoid becoming too salesy.
7 Social Media Tips for Real Estate Agents
As a real estate agent, you should be doing these 7 things on social media.
1 Monitor your online activity and engagement
It’s easy to get caught up in the day-to-day minutiae of our lives and forget about our online presence.
But for real estate agents, social media is a critical tool for building relationships with potential clients.
That’s why it’s important to take a step back from time to time and monitor your online activity and engagement.
By taking a proactive approach to social media, you can ensure that you’re staying top of mind with your target audience. Here are a few tips:
• Check your privacy settings regularly: Social media platforms are constantly changing, so it’s important to stay on top of your privacy settings.
Make sure only people who you want to see your information can access it.
• Be aware of what you post: Once something is online, it’s there forever.
So think twice before hitting "post." Ask yourself if the content is appropriate and whether it could potentially damage your reputation.
• Don’t neglect your profiles: Your social media profiles are like virtual business cards. Make sure they’re up-to-date and include links to your website and blog.
• Monitor your activity: Take some time each week to check in on your social media activity. Who are you connecting with? What kind of content are you sharing?
• Keep it professional: Remember that social media is a public platform.
That means potential clients, referral sources, and employers can all see what you’re doing. So keep your activity professional at all times.
• Be social: Social media is about, well, being social!
Don’t be afraid to reach out and connect with others in your network.
• Get involved in conversations: When you see someone talking about something related to your business or industry, chime in!
Getting involved in online conversations is a great way to build relationships and grow your network.
• Share valuable content: One of the best ways to add value to your social media activity is by sharing helpful, interesting, and informative content with your network.
2 Creating and sharing original content
Being a real estate agent is all about building relationships. And social media is the perfect platform for doing just that.
By creating and sharing original content, you can connect with potential clients, stay top of mind, and build your brand.
Here are some tips for getting started:
First, identify your audience. Who are you trying to reach?
What kind of content will they find valuable?
Once you know who you’re talking to, you can start creating content that resonates. Next, consider what kind of content you want to create.
It could be blog posts, infographics, videos, or even just images with accompanying text. Whatever you choose, make sure it’s high-quality and informative.
Remember, you’re trying to build relationships here, so don’t be afraid to show your personality.
Be authentic, be yourself!
Finally, once you have your content ready to go, it’s time to start sharing. Post regularly and mix things up to keep things interesting.
Make sure to use hashtags and tag relevant people and businesses - this will help expand your reach.
And don’t forget to engage with others! Comment on their posts, like and share their content, and join in on conversations.
The more you do this, the more likely people are to remember you and your business when they’re ready to buy or sell.
3 Build relationships with potential clients
If you’re in the business of selling houses, then you need to be on social media. It’s the best way to reach potential clients and build relationships with them.
But it’s not enough to just have a presence on social media; you need to be active and engaging.
Here are some tips for using social media to build relationships with potential clients:
1. Make sure you’re visible. Post regularly and make sure your posts are set to public so that anyone can see them.
2. Be responsive. When someone comments on one of your posts, take the time to reply.
This shows that you’re interested in what they have to say and that you’re willing to engage in conversation.
3. Offer value. Whether it’s helpful tips about buying or selling a home, or just interesting information about the real estate market, make sure you’re providing value to your potential clients.
This will help build trust and establish you as an expert in your field.
4. Be personal. Share photos and stories about yourself and your team members so that potential clients can get to know you on a personal level.
This will help them feel more comfortable working with you when the time comes to buy or sell a home.
5. Don’t be afraid to friend request your clients. Once you’ve worked with someone and they’re happy with your service, friend requesting them on social media is a great way to stay in touch.
They may even recommend you to their friends and family who are looking to buy or sell a home in the future.
4 Nurture your leads
If you’re in the business of real estate, then you know that social media can be a powerful tool.
After all, what’s more important than giving potential clients a sense of who you are and what you’re all about?
First and foremost, focus on quality over quantity.
It’s better to have a smaller group of engaged followers than a huge group of people who don’t really care about what you’re saying.
Second, make sure you’re regularly posting fresh content. No one wants to see the same thing over and over again.
Keep things fresh and exciting, and your followers will stick around. And finally, don’t forget to nurture your leads.
Just because someone follows you on social media doesn’t mean they’re going to buy a house from you or use you to sell their home tomorrow.
Nurture your relationships with potential clients by regularly reaching out and engaging with them.
If you do these things, you’ll find that social media can be a great way to grow your business.
5 Stay up-to-date and share with industry news
As a real estate agent, you need to stay up-to-date with the latest industry news. You can do this by following some key sources of information on social media.
These organizations will share timely information about the real estate market, new legislation affecting the industry, and upcoming events that you won’t want to miss.
By staying up-to-date with the latest industry news, you’ll be able to better serve your clients and prospects.
6 Promote your brand
If you’re in the business of selling houses, then you need to make sure that people know who you are and what you do.
And in today’s digital age, there’s no better way to promote your brand than through social media.
Here are some tips for real estate agents looking to get the most out of social media: First and foremost, you need to choose the right platform for your business.
If you’re targeting a younger demographic, then Facebook and Instagram are probably your best bet.
If you’re looking to reach a more mature audience, then LinkedIn is a good choice. Once you’ve decided on the platform, it’s time to start creating content.
And when it comes to real estate, photos and videos are worth a thousand words.
Don’t be afraid to show off your properties - after all, that’s what you’re selling! - and give potential buyers a taste of what it would be like to live there.
Finally, don’t forget to engage with your audience.
Respond to comments and questions, and give people a reason to follow you.
The more personal you can make your brand, the better.
7 Monitor your competition
It’s always important to know what your competition is up to, and in the world of real estate, that means monitoring their social media activity.
Not only will this give you an idea of their marketing strategies, but it can also help you stay one step ahead of them.
After all, if they’re using a new tool or platform that you’re not aware of, you could be at a serious disadvantage.
So how do you go about monitoring your competition’s social media activity? One step is to set up Google Alerts for their names and businesses.
This will notify you whenever they’re mentioned online, including on social media.
You can also follow them on all major social networks, and track their activity in real-time.
By taking these measures, you’ll always be aware of what your competition is up to - and you’ll be in a better position to succeed in the ever-changing world of real estate.
By doing these seven things, real estate agents will be able to effectively use social media to grow their business.
David Steynberg
David Steynberg is a serial entrepreneur who has been involved in the South African real estate market for more than 10 years. He started his career in media before moving into copywriting and marketing, combining these skills to create full-stack solutions for real estate professionals and agency owners alike. He enjoys developing strategies that will take any agent or business owner to the next level while also providing an edge over their competitors. His company Property Funnels provides CRM, lead generation, reputation management, social media management, content creation and SEO services alongside other essential needs of property agents like websites, funnels and brand development.