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Do You want more real estate leads?

Then you need real estate marketing funnels

We build beautiful, high-converting, copywriter-quality real estate sales funnel systems exclusively for the high-performance property professional who wants to convert more real estate leads into clients, build their database and stay in constant contact with their database.

We do this by bringing together all the digital marketing tools you used to need and have combined them into a single, robust and bespoke Property Marketing CRM tailored to the high-performance real estate agent (new agents and veterans welcome).

Bulk Whatsapp

Engage like never before with our built-in Bulk Whatsapp Service

Facebook & Google Ads

Launch you own Google and Facebook Ads from your CRM in 1 minute

Be A Viral Agent

Expose your listings to 1000+ news and real estate websites

Supercharge Your Lead Generation Across All Channels, Beyond Just your Website

Property Funnels: Your powerhouse for capturing leads far and wide – not just on your website

  • Automatically Import and Respond to All Your Portal Leads - In Real Time, No Matter The Time of Day

  • Grab Leads Instantly from Facebook Messenger & Instagram DMs – Auto-Follow-Up Included!

  • Turn Web-Chat Conversations into Goldmines – with Zero-Effort Follow-Ups!

  • Inbound Calls and Whatsapps? More Leads, Less Hassle – Auto-Response Magic!

  • Facebook Lead Forms? Direct-to-You Leads with Automated, Speedy Follow-Ups!

How?

Thanks to our Built-In Conversation AI, Property Funnels transforms every interaction into a lead-generating opportunity.

This cutting-edge AI engages, understands, and responds to queries in real-time, ensuring no lead slips through the cracks.

Experience automated efficiency that feels personal and drives results

Trusted By High-Performance Agents & Agencies

Featured Locally & internationally

Get Real Estate Marketing Tips Delivered To Your Inbox Every Week!

Funnels

Websites

Drag & Drop Emails

Stop chasing and start closing

Say goodbye to spending hours emailing, calling and texting just to start a conversation. Property Funnels automatically follows up for you until they’re ready to talk.

Convert more leads without the work

Take the hassle out of scheduling appointments with our automated text, Whatsapp and email conversations and customisable campaigns – no more manual emailing, calling or texting required.

1000 leads per month

Automations

Opportunity Pipelines

Edge out the competition

Capture (and keep) people’s attention with timely messages and authentic messages– so no opportunity ever slips through the cracks. The other agents won’t stand a chance.

Do everything in one place

Property Funnels provides all the tools you need to succeed in acquiring, converting and retaining customers! No more hopscotching between different programs; keep everything under one roof with unlimited marketing campaigns, emails, landing pages, SMS, Whatsapp and a task manager — so what are you waiting for? Start connecting today!

CRM

Forms & Surveys

Calendars

We Also use AI 🤖to help you generate more leads

We build AI lead magnets like the "Seller Readiness Quiz" which can be placed on your website or landing pages.

Convert more of your web traffic into leads or use it in your online advertising, email broadcasts and Whatsapp database reactivations.

Give it spin now 👇

Fresh

Leads

Launch High Converting Facebook and Google Ads in 45 seconds straight from your Property Funnels CRM.

Ads to attract sellers, buyers, landlords, tenants, auctions and new developments

True two-way chat. Ask for more information or chat in real time

Sales Management

Show your seller exactly what you are doing for their property, or follow the journey of your leads

Connect your personal Whatsapp number to enjoy true two-way conversations with your leads, or automate responses using the Property Funnels automations

Email Automation

Set and forget.

Build long term nurture campaigns to ensure you ALWAYS stay top of mind

Post automatically to Facebook, Instagram, LinkedIn, Twitter, TikTok and Google Business Profile

Reputation Management

Why be a best-kept secret?

Automate review requests after an appointment, key handover or successful placement - the floor is yours

Tracking Dashboard

Track your lead counts, deal values and closing percentages

Pre-Loaded

With Property Specific Campaigns and Automations to Help You Grow Faster

Pre-built campaigns

Birthday campaigns, happy property anniversary and 22 weeks of done-for-you emails to ensure you remain top of mind and in your contacts’ good graces

Appointment campaigns

Get face/phone time with potential sellers and interested buyers (to keep your pipeline full-up)

Reputation campaigns

2-click reputation-enhancing campaigns to drum up positive reviews from your best or newest clients (or automate it by linking it to completed appointments)

Prequalify potential buyers with our 6-point Buyer Ready Quiz

Only if you want higher-quality long-form leads

Plan your social media posting

Automatically post to your or your team’s most important social media profiles, including Facebook, Instagram, LinkedIn and Google Business Profile

And…The AGENTS’ FAVOURITE FEATURE

Automatically import new leads from Property24 and other portals into your CRM

Build active campaigns around home buyers so they sign up for appointments with you and they don’t go cold! This is one of the best ways to separate the home buyers from the browsers!

Our latest youTube videos

Funnels help you Attract and grow

What’s a Funnel?

A funnel starts with a single-focused landing page that is designed to get quality inbound leads to do one thing: sign up, buy your product, or use your service. One top mistake agents make is to go too broad and try to get a home buyer and seller from the same page.

How Does A Real Estate Marketing Funnel Work?

The real estate marketing funnel is a system that helps you turn leads into clients. It starts with generating awareness among your target audience through marketing activities like Google and Facebook advertising, public relations, and content marketing.

Once you’ve caught their attention, you need to nurture your relationship with them by providing valuable information and resources.

When they’re finally ready to buy or sell a property, you’ll be top of mind and they’ll contact you to help them with the transaction.

Do Real Estate Sales Funnels Really Work?

The short answer is YES!

Real estate sales funnels are a great way to increase your business’s bottom line. By using a sales funnel, you can more efficiently target potential customers and close more deals.

A typical real estate sales funnel includes four stages: awareness, interest, decision, and action.

First, you must generate awareness of your business among potential customers. This can be done through marketing and advertising efforts.

Next, you must generate interest in your business’s products or services. This can be done through providing information about your business and its offerings.

Once you have generated interest, you must then help the potential customer make a decision about your business. This can be done through providing pricing information, testimonials, or other data that helps the customer understand the value of your business.

Finally, once the customer has made a decision, you must take action to close the deal. This can be done through negotiation and follow-up.

How Do Real Estate Agents Generate Leads?

There are a number of ways that real estate agents generate leads.

One common method is cold calling, whereby agents contact potential clients who have not expressed any interest in buying or selling property.

Another modern lead generation technique is internet marketing, where agents use online tools such as SEO and social media to reach a wider audience.

Personal networking is also a popular lead generation strategy, as it allows agents to tap into their personal and professional networks to find potential clients.

Finally, brand awareness campaigns can also be an effective lead generation tool, as they help to raise the profile of the agent and their business.

Who Needs A Funnel?

Real estate professionals who are looking for a simple and affordable solution to capturing new seller, buyer, landlord and even tenant leads, and converting them into clients (regardless of your zip code or if you’re a new business).

How A Funnel Is Built

A Funnel for real estate needs to do one of two things: It needs to help real estate professionals attract and convert curious homeowners into serious sellers; or browsing buyers into committed purchasers.

We succeed in converting buyers and sellers into clients by building high-converting and attractive landing pages in the Property Funnels CRM.

The reason why we use Property Funnels is because it’s both highly affordable and beautifully integrated with social media, has its own email sender, form and survey builder, reputation enhancer, is Google My Business integrated, is Zapier connected and so much more.

We Can Help YOU!

Get the scoop

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5 things you need to know before buying real estate CRMs

November 21, 20236 min read

CRM system time!

The acronym "CRM" stands for customer relationship management, and while it is not new to real estate, it is becoming very important for agencies to have one in their office for their staff.

CRM systems are especially important because of different legislative regulations that have come up in recent times which necessitate that CRMs be kept. CRMs are also necessary to maintain compliance with data and privacy laws.

There are 3 core reasons why every real estate agency needs a CRM system for their office (though there are hundreds)

1 Real estate CRMs keep and store data

CRM systems keep records of all the contacts and interactions agents have with clients, agents’ transactions - new listings, sales, and property management. CRMs record and report on these activities and interactions that take place in real estate offices. They also store information like customer contact details, applications, customer and office documents (offers to purchase and leases), survey reports, pictures of properties listed for sale or rent.

2 CRM systems centralise communication

CRM systems record and centralise all client communications like phone calls received and made, SMSes, Whatsapps and emails sent and received, and appointments attended or missed.

To run and compete in the competitive real estate market, you need systems now more than ever that assist both agents and admin teams with the day-to-day tasks and follow ups, but also the marketing of their stock, attracting and closing new mandates, and making it easier for customers to schedule appointments with your agents.

3 CRM systems improve customer service

CRM systems for real estate agencies significantly improve customer service by having a single source for all communication between a company and its customers. CRMs help companies better track their day-to-day interactions with current and prospective clients while also helping agents communicate more easily and work faster.

Customer Relationship Management and what it means

Customer Relationship Management is a technique for managing the entire customer experience.

As a real estate agency owner, principal or sales manager you want your existing clients and new leads to all receive ongoing, consistent and journey-specific communications from your agency or agents.

This is the power of having automated marketing tools and features inside world-class CRM systems. As your database grows each day, you want to spend less time manually following up and nurturing your database, and more time managing and assisting your agents with closing deals.

But in order to even get those deals in the door, there are 5 non-negotiable features every CRM system needs.

1 Mass communication

A CRM system that doesn’t have mass email or text functionality will not cut it in today’s competitive market. Gone are the days where agents and admin staff had to manually send emails to their database; or not be able to track and reconcile mass communication with the data inside their CRM system.

You CRM system needs to have mass communication features built-in. Having this feature inside a system where your data is housed means you can track and analyse customer behaviour, which helps you make better marketing and follow up decisions.

2 Integrations with social and business networks

Social and business networks like Google and Facebook are par for the course today. Your customers spend a lot of their time on these platforms where they either engage with your content or have the ability to send you direct messages about your services and properties for sale.

A good CRM system integrates directly with these platforms and helps your agency capture these leads and automatically follow up with new conversations taking place on social messaging platforms in real time.

CRM systems that are not connected to popular social networks will become obsolete very quickly, especially if you’re in an agency that focuses on social media marketing (which, by the way, you need to be).

3 Automation and workflow builders

What makes CRM systems special is how they help you automate workflows so that specific actions happen automatically once a trigger is set off. This not only saves hours of time a month normally spent on repetitive and mundane tasks, but also significantly improves the customer experience because potential leads’ questions and queries are answered immediately.

By automating as much as possible, you will avoid losing touch with your sellers and buyers - something that can deal a huge blow to agency’s bottom line.

4 Calendars that link to agents’ schedules

While most top CRM systems on the market are going to have a calendar of some kind, not all CRM systems for real estate agencies link calendars with your agents’ and employees’ schedules. This isn’t an option, it’s a must-have feature.

Calendars are very important in CRM software because they ensure that everyone who needs to know about an appointment is aware of it. It also makes it convenient for customers to book time with an agent minus the usual email/Whatsapp back and forth trying to find a suitable time for both parties. CRM systems that allow you to link agent calendars with calendars inside the CRM software also ensure no double bookings happen.

5 Task management, oversight and notes

A good CRM is a task management powerhouse. It should make task creation, assignment and notifications easy. Your CRM should allow you to assign tasks directly from inside the system, which creates a centralised environment for managing all outstanding matters so nothing falls through the cracks.

Your CRM system should also make leaving notes easy. Notes on customers ensure conversations that take place offline or in an agent’s personal capacity stay visible and accessible throughout the life of the customer in your database.

There is nothing worse than having a lead inside your database but you have no idea who they are, what they need, and what has been discussed and agreed with them.

Notes ensure your customers feel like VIPs, not numbers.

The best CRMs allow you to monitor the activity of each customer and create a personalised experience for each one through relevant email templates and automated communications that match their needs as expressed in the CRM data.

When it comes to CRM systems, there are a lot of options for real estate agencies. It can be tough to find the right system that meets your needs and doesn’t break the bank at the same time. We hope this guide on what features you should look for when choosing a CRM solution tailored specifically to help you manage your business more efficiently and effectively has been helpful.

Contact us today if you want our team of experts to review your current CRM or give recommendations on how we might improve yours!

real estate crmcrmcustomer relationship management
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David Steynberg

David Steynberg is a serial entrepreneur who has been involved in the South African real estate market for more than 10 years. He started his career in media before moving into copywriting and marketing, combining these skills to create full-stack solutions for real estate professionals and agency owners alike. He enjoys developing strategies that will take any agent or business owner to the next level while also providing an edge over their competitors. His company Property Funnels provides CRM, lead generation, reputation management, social media management, content creation and SEO services alongside other essential needs of property agents like websites, funnels and brand development.

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