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We build beautiful, high-converting, copywriter-quality real estate sales funnel systems exclusively for the high-performance property professional who wants to convert more real estate leads into clients, build their database and stay in constant contact with their database.

We do this by bringing together all the digital marketing tools you used to need and have combined them into a single, robust and bespoke Property Marketing CRM tailored to the high-performance real estate agent (new agents and veterans welcome).

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Expose your listings to 1000+ news and real estate websites

Supercharge Your Lead Generation Across All Channels, Beyond Just your Website

Property Funnels: Your powerhouse for capturing leads far and wide – not just on your website

  • Automatically Import and Respond to All Your Portal Leads - In Real Time, No Matter The Time of Day

  • Grab Leads Instantly from Facebook Messenger & Instagram DMs – Auto-Follow-Up Included!

  • Turn Web-Chat Conversations into Goldmines – with Zero-Effort Follow-Ups!

  • Inbound Calls and Whatsapps? More Leads, Less Hassle – Auto-Response Magic!

  • Facebook Lead Forms? Direct-to-You Leads with Automated, Speedy Follow-Ups!

How?

Thanks to our Built-In Conversation AI, Property Funnels transforms every interaction into a lead-generating opportunity.

This cutting-edge AI engages, understands, and responds to queries in real-time, ensuring no lead slips through the cracks.

Experience automated efficiency that feels personal and drives results

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Stop chasing and start closing

Say goodbye to spending hours emailing, calling and texting just to start a conversation. Property Funnels automatically follows up for you until they’re ready to talk.

Convert more leads without the work

Take the hassle out of scheduling appointments with our automated text, Whatsapp and email conversations and customisable campaigns – no more manual emailing, calling or texting required.

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1000 leads per month

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Edge out the competition

Capture (and keep) people’s attention with timely messages and authentic messages– so no opportunity ever slips through the cracks. The other agents won’t stand a chance.

Do everything in one place

Property Funnels provides all the tools you need to succeed in acquiring, converting and retaining customers! No more hopscotching between different programs; keep everything under one roof with unlimited marketing campaigns, emails, landing pages, SMS, Whatsapp and a task manager — so what are you waiting for? Start connecting today!

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We Also use AI 🤖to help you generate more leads

We build AI lead magnets like the "Seller Readiness Quiz" which can be placed on your website or landing pages.

Convert more of your web traffic into leads or use it in your online advertising, email broadcasts and Whatsapp database reactivations.

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Ads to attract sellers, buyers, landlords, tenants, auctions and new developments

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Sales Management

Show your seller exactly what you are doing for their property, or follow the journey of your leads

Connect your personal Whatsapp number to enjoy true two-way conversations with your leads, or automate responses using the Property Funnels automations

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Set and forget.

Build long term nurture campaigns to ensure you ALWAYS stay top of mind

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Why be a best-kept secret?

Automate review requests after an appointment, key handover or successful placement - the floor is yours

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Track your lead counts, deal values and closing percentages

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With Property Specific Campaigns and Automations to Help You Grow Faster

Pre-built campaigns

Birthday campaigns, happy property anniversary and 22 weeks of done-for-you emails to ensure you remain top of mind and in your contacts’ good graces

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Get face/phone time with potential sellers and interested buyers (to keep your pipeline full-up)

Reputation campaigns

2-click reputation-enhancing campaigns to drum up positive reviews from your best or newest clients (or automate it by linking it to completed appointments)

Prequalify potential buyers with our 6-point Buyer Ready Quiz

Only if you want higher-quality long-form leads

Plan your social media posting

Automatically post to your or your team’s most important social media profiles, including Facebook, Instagram, LinkedIn and Google Business Profile

And…The AGENTS’ FAVOURITE FEATURE

Automatically import new leads from Property24 and other portals into your CRM

Build active campaigns around home buyers so they sign up for appointments with you and they don’t go cold! This is one of the best ways to separate the home buyers from the browsers!

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Funnels help you Attract and grow

What’s a Funnel?

A funnel starts with a single-focused landing page that is designed to get quality inbound leads to do one thing: sign up, buy your product, or use your service. One top mistake agents make is to go too broad and try to get a home buyer and seller from the same page.

How Does A Real Estate Marketing Funnel Work?

The real estate marketing funnel is a system that helps you turn leads into clients. It starts with generating awareness among your target audience through marketing activities like Google and Facebook advertising, public relations, and content marketing.

Once you’ve caught their attention, you need to nurture your relationship with them by providing valuable information and resources.

When they’re finally ready to buy or sell a property, you’ll be top of mind and they’ll contact you to help them with the transaction.

Do Real Estate Sales Funnels Really Work?

The short answer is YES!

Real estate sales funnels are a great way to increase your business’s bottom line. By using a sales funnel, you can more efficiently target potential customers and close more deals.

A typical real estate sales funnel includes four stages: awareness, interest, decision, and action.

First, you must generate awareness of your business among potential customers. This can be done through marketing and advertising efforts.

Next, you must generate interest in your business’s products or services. This can be done through providing information about your business and its offerings.

Once you have generated interest, you must then help the potential customer make a decision about your business. This can be done through providing pricing information, testimonials, or other data that helps the customer understand the value of your business.

Finally, once the customer has made a decision, you must take action to close the deal. This can be done through negotiation and follow-up.

How Do Real Estate Agents Generate Leads?

There are a number of ways that real estate agents generate leads.

One common method is cold calling, whereby agents contact potential clients who have not expressed any interest in buying or selling property.

Another modern lead generation technique is internet marketing, where agents use online tools such as SEO and social media to reach a wider audience.

Personal networking is also a popular lead generation strategy, as it allows agents to tap into their personal and professional networks to find potential clients.

Finally, brand awareness campaigns can also be an effective lead generation tool, as they help to raise the profile of the agent and their business.

Who Needs A Funnel?

Real estate professionals who are looking for a simple and affordable solution to capturing new seller, buyer, landlord and even tenant leads, and converting them into clients (regardless of your zip code or if you’re a new business).

How A Funnel Is Built

A Funnel for real estate needs to do one of two things: It needs to help real estate professionals attract and convert curious homeowners into serious sellers; or browsing buyers into committed purchasers.

We succeed in converting buyers and sellers into clients by building high-converting and attractive landing pages in the Property Funnels CRM.

The reason why we use Property Funnels is because it’s both highly affordable and beautifully integrated with social media, has its own email sender, form and survey builder, reputation enhancer, is Google My Business integrated, is Zapier connected and so much more.

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Whatsapp Vs Messenger: Which Should Estate Agents Choose?

February 19, 20243 min read

If you’ve ever run any advertising on Facebook (whether you did it from the Ads Manager, or you boosted a post on your business page) you’ve probably wondered which channel you should you choose: Whatsapp vs Messenger.

And if you’re an agent where Whatsapp is a primary channel of communication, you might have opted for leads to contact you directly on Whatsapp.

Whatsapp vs Messenger: which one might see you get fewer leads? 

While Whatsapp is what you use on a daily basis – and is what your clients and potential clients use to communicate with friends, family and service providers daily – choosing the Whatsapp objective may actually see you get fewer leads than if you opted for Messenger.

Why would Messenger get more leads than Whatsapp?

First a disclaimer: this is by no means a conclusion based off of more than an understanding of human behaviour.

But one really good reason why Messenger is a better lead conversion channel is due to the fact that leads can remain almost entirely anonymous until they choose to provide you with their contact information. 

Sure, you will be able to see who they are by their Facebook profile, but you will not be able to communicate with them on any other channel besides Messenger.

Whatsapp on the other hand sees first-time contacts needing to “opt in” to talking directly with you (which can cause them to second guess their decision).

How to get leads off of Messenger and into Whatsapp

Actually getting time to speak to prospects (whether over the phone, on Whatsapp chat, or in person) is vital to success in real estate: people need to trust you enough to part with their time first and their money second.

So, how do you get leads from Messenger to provide you with their contact details?

It may sound obvious, but answering their questions with well thought out answers is a good start, as well as giving away some value in the first interaction.

For example, if you’re looking to generate more seller leads, and your ad promises a free resource or a complimentary desktop valuation, send it over to the prospect via Messenger without asking for contact information first.

But follow up with an offer to help them make sense of the data and how their home fares compared to the other homes on the market in their area.

This is best done via a phone call, so requesting their number at this point makes sense.

How Popi and other personal data legislation plays into Messenger’s hands

We are living in the age of data privacy. And an increasing number of consumers are sensitive to sharing their personal information with companies and service providers who may or may not abuse their data.

It’s these same people who still need a solution to their problems (buying or selling a house), but who want to only give their personal information to businesses and service providers who they feel they can trust.

Establishing trust first is therefore crucial to taking a prospect from a lead to a potential client.

So lead with value and goodwill, and don’t put the proverbial cart before the horse.

whatsappmessengerwhatsapp vs messenger
blog author image

David Steynberg

David Steynberg is a serial entrepreneur who has been involved in the South African real estate market for more than 10 years. He started his career in media before moving into copywriting and marketing, combining these skills to create full-stack solutions for real estate professionals and agency owners alike. He enjoys developing strategies that will take any agent or business owner to the next level while also providing an edge over their competitors. His company Property Funnels provides CRM, lead generation, reputation management, social media management, content creation and SEO services alongside other essential needs of property agents like websites, funnels and brand development.

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